Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

B2B 67

B2B Creativity Film Trade Shows 67

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. Take in demos, attend conferences. Read the classic and trendy books in marketing, the ones that marketers and CEOs wave around. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. As I’ve pointed out before, many leaders on the business side haven’t picked up a marketing book since college.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 106

Interviews Publicity Technology Social Media 106

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. Serving the global organization. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Stephen Waddington

JUNE 22, 2017

The innovative two-day event curated and managed by Laura Sutherland is establishing itself on the conference circuit. In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity. The project has published two books and numerous reports.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting. If you don’t have time to read the book, check out her TED Talk—it’s almost as good. 3: Amy Lockwood: Selling condoms in the Congo.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums. In 1994, he laid the foundation for M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

wiredPRworks

FEBRUARY 14, 2022

With a love of books that began in early childhood, Danielle always knew that she wanted to build a career where she’d be surrounded by them. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

PRSay

OCTOBER 17, 2019

But Sherry Turkle, a professor at the Massachusetts Institute of Technology and author of the book “ Reclaiming Conversation: The Power of Talk in a Digital Age ,” argues that mobile technology is already profoundly changing the way that people interact with one another in face-to-face situations and large social settings.

Groups 141

Groups Mobile Real Estate Skype 141

wiredPRworks

MAY 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Karen Freberg

DECEMBER 16, 2021

I always have great conversations with fellow friend / book author / #SMprof rockstar Carolyn Kim. She writes books, produces research, consults, and much more. Working on a handbook, several research projects, and speaking to classes who are using both of my books has been a lot of fun. could be achievable.

Handbook 52

Handbook Conference Community Social Media 52

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Or you could read the book that inspired our journey. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. His creativity is out of this world so we’re taking notes! Book: FuturePRoof your PR practice.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. Here are four questions my peers often ask and some insights. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Karen Freberg

MAY 28, 2021

Going to academic conferences, serving on national committees, and publishing in academic journals. In my letters from external reviewers – these were mentioned, but also the work I have done with my books, community building in #SMprofs, teaching, and the industry. Navigating the gatekeepers. Make your own wave.

Education 52

Education Conference Community Leadership 52

wiredPRworks

DECEMBER 14, 2015

For more information about Association Forum Holiday Showcase 2015, the Midwest’s number one meeting for meetings, visit [link] Follow the conference on Twitter at [link] and #HSC2015. I’m looking forward to speaking and sharing knowledge at Association Forum’s amazing annual conference.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book.

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. My book the Global PR Revolution entails how public relations is really such a dynamic business. You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball. Everything about a relationship changes when you get off the conference call and out of the office.

Writing 149

Writing Education Pinterest Creativity 149

Stuart Bruce

FEBRUARY 21, 2015

Industry conferences – it doesn’t need to be a CIPR one, One day is 10 points, two days is 20 points. Reading books – enjoyable, increases your knowledge and gets you 10 easy points. That’s why the latest PR books are particularly good for CPD. FutureComms14 conference – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I was approached to give a talk about influencer marketing in a crisis and PR situation by the conference organizers. I was told a few times at the conference – you are not like most faculty members!

Education 44

Education Social Media Trends Media 44

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

wiredPRworks

FEBRUARY 23, 2018

NEXT '18 is the can’t-miss one-day educational conference bringing together over 300 meeting planners, event producers, and design and experience gurus, to learn from the leading authorities in areas from planning techniques and strategies, to the latest in cutting-edge tech trends. Inviting YOU to Join Me at #meetNEXT on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Right now I'm reading a book every 3-4 days, so I spend a lot of my time reading. The root of the problem is always internal.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. We also need to prove that value of what we do and that means getting comfortable with data.

Publicity 46

Publicity Study Government Internal 46

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Spear suggests 20 female speakers who specialize in “science communications” who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.

Communications 40

Communications Conference Government Policies 40

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there!

Conference 66

Conference Measurement Tourism Twitter 66

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Mike Spear suggests 20 female speakers who specialize in “science communications” and who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40