Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Wadds Inc.

JANUARY 26, 2023

Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines.

Company 87

Company Airlines Print Government 87

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

David PR Group

OCTOBER 8, 2015

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business.

Retail 40

Retail Print System Reputation 40

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Konnect Agency

MARCH 20, 2024

When you select outfit choices for your team, play up your company logo, color scheme and even slogan to help unite and differentiate your crew. Check out after-parties and book private dinners with connections to provide opportunities for a more personal connection. Look for us in Konnect Pink!”

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Rock the Status Quo

NOVEMBER 16, 2014

I’m thrilled to announce my newest book, Above The Noise. While I have one publisher that’s approached me about a book deal, the sassy horse trader in me requires that I spend the next few weeks in the thick of pitching publishers until I solidify the right contract. On to bigger and better things.

Print 150

Print Resources Reputation Pitching 150

Prohibition

OCTOBER 14, 2021

The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books. The show was a great opportunity for mattress and bed companies to showcase their products to potential retailers and wholesalers, including Sealy’s new range!

Print 62

Print Film Retail Travel 62

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . People will trust a review or a comment by a stranger more than they will trust an ad from a company. I find that most companies don’t know these basic facts. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Media companies began to lay off droves of journalists and writers in our industry. Media companies began to lay off droves of journalists and writers in our industry. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. Contact us to discuss your specific needs.

Community 90

Community How To Marketing Data 90

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore. 2012 Update.

Communications 105

Communications Community Crisis Film 105

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

Meeting 98

Meeting Writing Pitching Case Study 98

Burrelles Fresh Ideas

OCTOBER 24, 2023

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 95

Strategy Ethics Social Media Data 95

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. However, if you are inside a company trying to do something different and drive marketing innovation , that idea is at least a high hurdle and at worst a dangerous barrier.

Marketing 103

Marketing Comparison Enterprise Technology 103

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The company repeated this template in subsequent years with comparable success.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Blog early and often. Like other media, podcast shows exist in every conceivable niche.

Leadership 149

Leadership B2B Tools Conference 149

Offleash

DECEMBER 1, 2021

But by removing the barrier of physicality, TigerGraph was able to book incredible speakers such as Rita Sallam from Gartner, Dan McCreary from Optum, and Dr. Paulo Gottgtroy from Mercury NZ. This new hybrid model allows companies to open their events, content, and networking capabilities to a much broader audience.

Travel 52

Travel Conference Big Data Print 52

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 88

Strategy Product Launch Brand Branding 88

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

Resources 120

Resources Journalism Print Pitching 120

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore. 2012 Update.

Communications 81

Communications Community Crisis Film 81

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) The company and its PR partner will amplify the article on all owned media, starting with social channels.

Report 136

Report Interviews Pitching Construction 136

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product.

Strategy 133

Strategy Marketing Trade Shows Video 133

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

5W PR

AUGUST 27, 2020

For instance, companies making products that support the fight against COVID-19 should use key trends and news on the pandemic as an SMT news hook. Therefore, pitches to decision-makers in radio, TV, print, and digital newsrooms should be tailored to meet the expectations of the decision-makers, while communicating the essence of an SMT.

Media 68

Media Travel Radio Interviews 68

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How has your company - M3 Communications Group, Inc changed during this year? That is why in all three sectors there will be one or another company that will fall overboard.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Sometimes freelancers who have affiliations with one particular outlet or company may not be in a position to write for other outlets or other companies. Potential conflicts.

Pitching 0

Pitching Journalism Writing Print 0

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Print System Sports 75