ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. For a PR guide to executive speaking gigs , go to our earlier post. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. The invitation seemed interesting at first. One of a handful of journalists! That’s when I saw the specifics.

Pitching 0

Pitching Journalism Writing Print 0

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What goes on inside the newsroom is a mystery to most companies seeking exposure. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. After initial interest off of a security pitch I sent via email, I stayed in touch with Thomas for all future company and product announcements, and sent him a Blink system for review. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The sleeve was long since gone, but otherwise, the book was in fine condition. 2) When a Tech Company Names It’s Baby Einstein.

Advertising 60

Advertising Advertising Print Interviews 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 86

Sports Television Advertising Advertising 86

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. A core competency of a good CEO is the ability to communicate effectively. public relations'

Social Media 150

Social Media Twitter Radio Sports 150

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. She also loves recommending books, even when she’s on her own book tour. Out of print since 1950, Ann’s editor at Harper Collins loved the book.

Print 40

Print Writing Retail Groups 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. Maxim: The most important quality I think is quick decision making.

Leadership 59

Leadership Social Media Creativity Ethics 59

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. I develop them for clients.

Media 120

Media Television Video Print 120

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Toth, among others.

Government 103

Government Education Print Ethics 103

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package?

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

OCTOBER 24, 2017

In the book Killing Marketing , which I am currently reviewing, Robert Rose makes the case that an overreliance on metrics like these can cause marketing to underperform. He tells a tale of two companies at polar opposites. Print it out and mail it out to your ABM targets. 50% say time to convert. 27% say first click.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

Flatiron Communications

DECEMBER 14, 2015

Not unexpectedly, both TV chiefs painted a much different picture of their companies’ place and prospects in the new streaming, time-shifted, binge-watching, cable-cutting , OTT-enabled TV ecosystem. CEO Les Moonves. Comcast CEO Brian Roberts. “Give consumers what they want, which is what X1 does.” Make ads more relevant.”

Television 28

Television Newspapers Conference Retail 28

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them).

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Yes, and he’s proud of it. Wanna Subscribe? Shall We Tweet?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

AUGUST 28, 2019

We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. In today’s digital age, a well-designed piece of print media can feel like a miracle. AirBnB Magazine. Marriott Bonvoy’s Romantic Getaways.

Travel 108

Travel Content Marketing Examples Airlines 108

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO? This is a must!

Interviews 136

Interviews Pitching Infographics Print 136

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. Then I started making a newspaper in the director's office at the company and selling it in the neighborhood for 2 cents. I printed it with indigo and somehow, it has been associated with the written word ever since. I was forging crates for fresh milk.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Read books, go on walks, travel, connect with friends. I decided to call this series 20:20 Vision.

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Maxim Behar

SEPTEMBER 4, 2023

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. If you're arguing with one person next to you, or in company, you can still pretty much predict the reaction, at least because you know who they are, and you look them in the eye. I think this is normal.

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

NOVEMBER 10, 2010

Mark as read Approve comment Can I print this out and frame it? Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Blogging 90

Blogging Facebook Twitter Writing 90

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40