PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Last month our book group read The Submission, a novel by Amy Waldman. The writing is brilliant. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon.

Communications 105

Communications Community Crisis Film 105

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . People will trust a review or a comment by a stranger more than they will trust an ad from a company. I find that most companies don’t know these basic facts. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

OCTOBER 24, 2023

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. With this in mind, I’m likely not going to write a puff piece about Kayak.

Pitching 0

Pitching Journalism Writing Print 0

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Last month our book group read The Submission, a novel by Amy Waldman. The writing is brilliant. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon.

Communications 81

Communications Community Crisis Film 81

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Always create press releases in the form of an authentic news story rather than writing it like an ad. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

JANUARY 4, 2016

In his book, The New Rules of Marketing and PR, David Meerman Scott describes how authors Bryan and Jeffrey Eisenberg successfully marketed a book by sending out digital press releases every day for a few months. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII.

Resources 120

Resources Journalism Print Pitching 120

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free.

Strategy 133

Strategy Marketing Trade Shows Video 133

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. You don’t need to get an MFA to learn about writing. She also loves recommending books, even when she’s on her own book tour. Will there be a Commonwealth movie?

Print 40

Print Writing Retail Groups 40

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The sleeve was long since gone, but otherwise, the book was in fine condition. 2) When a Tech Company Names It’s Baby Einstein.

Advertising 60

Advertising Advertising Print Interviews 60

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Print System Sports 75

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How has your company - M3 Communications Group, Inc changed during this year? That is why in all three sectors there will be one or another company that will fall overboard.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

SEPTEMBER 26, 2012

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.

Media 98

Media Nonprofit Print SEO 98

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. I get to sit on both sides of the media kit divide. Other art and logos.

Media 120

Media Television Video Print 120

Maxim Behar

SEPTEMBER 13, 2022

The director on duty was Ausra Lukosiene, and this is how she described this scene at first, generally, then illegally printed issue of ‘Lietuvos Ritas’. "I I waited for him, and when he returned, he told me: "Write about us, write about people, which will not be present tomorrow. This is your unique chance.

Radio 52

Radio Television Comparison Newspapers 52

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Toth, among others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 16, 2016

While many companies do provide their employees with opportunities to learn, grow and succeed, I firmly believe that each of us is responsible for our own learning that leads to growth and success. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. Sign up for webinars.

Conference 40

Conference Meeting Groups Newspapers 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. Maxim: The most important quality I think is quick decision making.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

JUNE 29, 2016

In narrowing down which company they’re going to hand their money to, customers research who you are, what you do, the opinions others share about you and how it all compares to your competition. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books. Audiences crave authenticity.

Media 75

Media B2C B2B Nonprofit 75

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. Your company gave you budget to what ?”. I should have. It’s getting obnoxious.

Hotels 67

Hotels Internal International Training 67

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. What Does the Law Say? So, what is the problem?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Lloyd of Chicago wrote the definitive book of jury selection in Illinois.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 22, 2017

For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) A company Facebook page might get hijacked by critics. For many, making the company more “social” becomes less daunting once they see it in practice.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. million about six months later.

Technology 12

Technology Software Company Marketing 12

Stuart Bruce

MAY 3, 2016

And then I got a Microsoft Surface Book. It was about £850 less, or still £650 less if I went for a 1TB model which was better than the best Surface Book available in the UK. Was it really worth paying that much more for a Surface Book? The Surface Book is a laptop to enjoy to the ultimate. And I wanted one again.

Local 60

Local Writing Reddit Web 60