Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. These companies have all become too big to fail and are characterised by their market dominance.

Retail 113

Retail Crisis Education Airlines 113

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 286

Financial Blogging Mobile Analysis 286

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The book will be available in English on Amazon and the official website beharbooks.com. Other popular books by him include "The Camino Way.

Ethics 59

Ethics Education Groups Industry 59

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Learn the criteria for visionary companies. Founded before 1950.

Company 66

Company Marketing Leadership Enterprise 66

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Conference 64

Conference Education Banking Brand 64

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

JULY 25, 2018

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Build Networks.

Marketing 79

Marketing Groups Social Media Agency 79

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Maxim Behar

SEPTEMBER 25, 2023

That's the view of my next guests, who set out on this journey together as a family and are now here to launch their first book together. Let's show the book. Maxim: The first autographed book we're giving to someone. Maxim: We named the book "The Camino Way. Host: Perhaps the most important thing is good company.

Travel 59

Travel Meeting Television Instagram 59

PR for Anyone

MARCH 5, 2024

She has a Master’s Degree in Humanities, Founded the Plant Your Energy organization – a company in pursuit of inspiring others in need, and authored a book titled, “ Plant Your Energy: Face Your Demons and Transform Your Life.”

Energy 130

Energy System Instagram Education 130

Reputation Specialist Michael Toebe

OCTOBER 8, 2021

Katie Couric’s book “Going There” is not being well received by the media or the targets of the author’s bad behavior. Confessing it all, without humility and remorse, in a book, is entirely another. The media, so far, sees it differently and is happy to scrutinize Couric’s communication in the book. Or does she not care?

Crisis Management 52

Crisis Management Crisis Reputation Crisis Communications 52

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Government Writing LinkedIn 101

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. With over 42% of women experiencing burnout at work, companies can’t afford to ignore the consequences of these findings.

Company 62

Company How To Leadership Strategy 62

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. One year a B2B company that “puts things on pallets” grew by 650%.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Rock the Status Quo

APRIL 30, 2015

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

Video 100

Video LinkedIn Facebook Company 100

Sword and the Script

MARCH 1, 2016

A spokesperson for the company told CBS – and several other news outlets – the verdict “goes against decades of sound science proving the safety of talc as a cosmetic ingredient in multiple products.”. And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982.

Crisis 60

Crisis Company Case Study Crisis Management 60

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Radio 60

Radio Television Analytics Government 60

Deirdre Breakenridge

DECEMBER 13, 2021

However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications.

Ethics 195

Ethics Policies Leadership Employee 195

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

5W PR

MAY 7, 2021

It is essential for companies to be organized and to keep up with trends and issues in their field. Companies must have a strong internet presence, as potential customers are more likely to search the internet than a phone book for relevant services and companies. Digital PR tools worth investing in.

Digital PR 88

Digital PR Company SEO Newspapers 88

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

MAY 11, 2021

I have a theory about why: for many managers and executives, the last time they cracked open a marketing book was in college. I’ve long suspected the growing reliance on digital in marketing and PR is a significant contributing factor. – found just seven percent of companies have 7% of companies have digitally savvy executive teams.”.

Study 96

Study Company Leadership Education 96

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

NewsWhip

SEPTEMBER 3, 2021

The world is not unfamiliar with the power and fortune that Big Tech companies hold, and it’s been that way for some time now. In this analysis we’ll look at the top stories surrounding these companies throughout the past year, uncover what they’re up to now, and understand the new ways they’re beginning to leverage power.

Company 78

Company Publicity Google Government 78

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation. I caught up with Steve to reflect on the impact of the two books a decade on.

Brand 122

Brand Branding Reputation Financial 122

PR 20/20

NOVEMBER 26, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. It’s something we do on a daily basis.

Creativity 60

Creativity Marketing Trends Data 60

PR in High Definition

APRIL 1, 2020

It’s a tired trope; a new set of company values, trotted out by the senior management team at an all-hands meeting and posted up around the office, the corners gently curling over time, extra letters added to certain words by the office joker. Company values are certainly being tested right now; it’s a difficult time for everyone.

Company 71

Company Employee Leadership Examples 71

Victorious PR

FEBRUARY 4, 2023

For real estate companies, reputation management is an essential part of doing business. With the right public relations strategy, a real estate company can protect and enhance its reputation, and ensure that it stands out from the competition. This is why public relations is so important.

Real Estate 52

Real Estate Reputation Company Publicity 52

Ronn Torossian

MAY 5, 2022

These days, most parents grew up with computers or even mobile devices, which means they’re a lot more likely to get their information online instead of by reading magazines or books. The post Parenting and Public Relations appeared first on.

Publicity 195

Publicity Mobile Technology Company 195

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Career Book Employ Facebook to Get Employed Facebook as Resume' While there are other solid platforms like LinkedIn that are a source of rich C.V.

Facebook 160

Facebook How To Construction Insurance 160

5W PR

MARCH 4, 2024

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Let them share where they long to go themselves, then show them how the company can make it happen. Clarity, speed, and secure payment options are non-negotiable.

Travel 78

Travel Consumer Strategy Tourism 78

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner.

Reputation 52

Reputation Real Estate Company Employee 52