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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. Make it easy on the eyes.

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From Crisis Point to Turning Point

Maxim Behar

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. The book is available on Amazon.com and BeharBooks.com.

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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021.

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On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

Deirdre Breakenridge

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat.

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PR’s First True Revolution

Maxim Behar

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. Below, you will find the most pertinent quotes from CEOs of top-notch PR companies around the globe. This has entirely changed with social media, which has uplifted the quality of Web 1.0

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It’s Never Too Early in Your Career to Lead

PRSay

The approach served her well: Annie is now senior vice president, creative director, at Saatchi & Saatchi Wellness in Philadelphia. Devote 30 minutes a day to reading one of the wide variety of available books on leadership. Contact him by email ( ken@jacobscomm.com ) or Twitter ( @KensViews ).

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Bringing Employees Back to Work Safely

PRSay

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely. For many years, offices with open floor plans helped generate creativity for PR professionals.

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