Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention. Twitter is filled with hilarious examples of AI errors and fake news.

Technology 78

Technology Creativity Storytelling Communications 78

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms.

Community 206

Community Nonprofit Conference Social Media 206

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. What to try: B2B companies also have a place here. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. Inventory: mine and develop a creative archive. Optimizing LinkedIn Personal Branding & Company Profiles. Twitter Social Selling Secrets.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. The platforms where people hang out are more fragmented and the creative competition is steep. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment.

B2B 82

B2B Social Media Company Marketing 82

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this? Is this okay?

Creativity 56

Creativity Marketing Social Media Analytics 56

Shift Communications

DECEMBER 2, 2014

To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule , this version existed way before social media and marketing as we know it today, and was applied to effort. There isn’t a rule book anymore. Oh, the joy and freedom to be creative!).

Social Media 165

Social Media Media Guidelines Study 165

Solo PR Pro

MARCH 29, 2022

This also means that they only pay or reimburse you for the skills that they deem will benefit the company. Blogs, Books, and Podcasts. Take advantage of self-directed learning with blogs, books and podcasts in your areas of interest. You can often gain quick information on a topic from a Twitter thread, or Instagram reel.

Conference 80

Conference Reddit Local Course 80

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Follow her on Twitter: @jenlawhead.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 31, 2015

Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention. Sixty percent of company mentions on social media occur after office hours. Read the full-length “LiSTEN” e-book today! Want more insight on listening to prospects?

System 120

System Social Media Media Data 120

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on Twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. How they met.

Television 52

Television YouTube Pinterest Radio 52

MaccaPR

FEBRUARY 7, 2022

There’s always a creative solution. If your brand decides to forgo your traditional booth exhibit, be creative in developing ways to still show up at the conference. Is there something creative to bring what you’re announcing at the conference to life? Source: TriNet’s Twitter.

Conference 62

Conference Trade Shows Brand Branding 62

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals.

Radio 170

Radio How To Community Storytelling 170

Cision

AUGUST 25, 2015

The main objective here is to ensure your social media thrives, and if you’re getting in your own way because you don’t have time to manage it yourself, hiring a social media manager could be the best thing you do for your company. Freelancers and social media management companies usually offer packages based on what you need.

Social Media 120

Social Media Media Internal International 120

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

APRIL 2, 2019

And, the tweets began (Hawkey is one of the bigger personalities on Twitter on KFAN, so him tweeting non-stop about his experience wasn’t out of the ordinary). All JL had to do was figure out a creative way to insert themselves into the picture. Ben Leber (@nacholeber) April 1, 2019. Really couldn’t have been done better.

Case Study 140

Case Study Study Marketing Radio 140

Mark My Words

OCTOBER 13, 2022

An expert in YouTube and Meta (Facebook and Instagram) engagement was sought to lead the “overall strategy and management of The Duke and Duchess’ official social media channels; driving compelling, creative and strategic social media content to communicate Their Royal Highnesses’ work to a wide range of audiences”.

Social Media 60

Social Media Interviews Media YouTube 60

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. Meeting face-to-face.

Education 64

Education Creativity Pinterest Facebook 64

Cision

OCTOBER 6, 2015

For example, you may have a short and snappy message on Twitter but a much more detailed message on Google+. Create an e-book. Q: On LinkedIn, I can post on my page, my company’s page or a group page and cross link to the others. It was shared over 1,000 times! A: Yes, absolutely. All platforms are different.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. This extends beyond the four walls of your communications department in your company. I wrote the book about the eight new practices, but they too have EXPANDED.

Big Data 250

Big Data Data Education Internal 250

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

SEPTEMBER 24, 2019

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. As it turns out the agency model of charging a monthly retainer for services is not a far stretch from the SaaS model where companies charge a monthly fee for software as a service.

Agency 64

Agency Software Enterprise Marketing 64

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. In my company I started to hire more and more graphic designers, web developers, social media experts.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

NOVEMBER 23, 2015

Additionally, PR professionals could target the 67 percent of American journalists use Twitter. Ian experimented with this for his recent book, using LinkedIn ads to showcase his expertise. They targeted people who worked for media brands and outdoor companies like REI. Images: vxla , gosheshe ( Creative Commons ).

Social Media 120

Social Media Media Pitching Media Training 120

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. In my new book , I examined a range of business stories — the good, the bad and the ugly. Stories stick.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. I have an @IFTTT account set up to cross-post to Twitter.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Maxim Behar

NOVEMBER 7, 2020

Your latest book The Morning After is a guide for modern leaders. We have actually climbed the ladder together, and we continue now, which positions our company as one of the best in Bulgaria and Eastern Europe. Rather, they work mainly for advertising campaigns for mass-market companies, and sometime for more luxurious ones.

Publicity 97

Publicity Newspapers Social Media Reputation 97

OnePitch

DECEMBER 13, 2022

View the links to follow Kimeko McCoy on Twitter and LinkedIn. 00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. She also covers the DE&I and the future of workspaces from an agency perspective.

Pitching 52

Pitching System Video Television 52

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Tech companies are developing AI programs specifically to perform these tasks. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Karen Freberg

AUGUST 15, 2017

Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? What about articles and resources?

Social Media 69

Social Media Media Resources Education 69

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. I initially connected with Brandt via Twitter, asking if he’d be interested in reviewing a Blink system firsthand.

Print 60

Print Media Travel Wireless 60