Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Pre-production.

Video 48

Video Film Creativity Small Business 48

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This runs counter to the typical PR approach used widely by tech startups and entrepreneurial companies. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. Take my favorite political ad, MJ Hegar’s Doors.

Brand 173

Brand Branding Storytelling Video 173

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. If a customer requires a floor welder, your company may not be the best fit.

Analytics 81

Analytics Comparison Google Interviews 81

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Then the next time, we’ll ask for industry and location.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 83

B2B Social Media Company Marketing 83

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Bylined content. Video testimonials. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). Watch a video summary of this article on the CommunicationsMatch YouTube Channel. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. You need to develop a strong content strategy and point of view in the market.

Brand 145

Brand Branding Healthcare Enterprise 145

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech.

Brand 118

Brand Branding Marketing Facebook 118

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Flack's Revenge

OCTOBER 25, 2017

Experts and practitioners from big and small companies, education, non-profits, etc., My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. He also mentioned his forthcoming book, The Business of Influence , which I am excited about.

Tools 120

Tools Enterprise Analytics Case Study 120

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling.

Airlines 100

Airlines Viral Sports Ethics 100

Critical Mention

DECEMBER 17, 2019

Popular podcast channels will also be available and analytics from the leading online video-sharing platform can now be added to reports. . “We YouTube Users watch 180+ million hours of content on TV screens each day (Tubefilter). The company has reached a number of new bookings milestones while continuing to grow and innovate.

YouTube 91

YouTube Radio Analytics Television 91

Polaris

DECEMBER 13, 2014

A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development : 1. Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Instructional videos—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. This month, 10 writers , including myself, are forming a group that will work together to release books and make sure they are seen by the masses.

Writing 120

Writing Leadership Creativity Groups 120

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade. According to Edison Research, 24 percent of people ages 18-54 listen to podcasts monthly.

B2B 60

B2B Survey Case Study Enterprise 60

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. In order to have an effective marketing strategy, businesses will need to focus on the following things: Business Preparedness. Before executing a marketing strategy, a business needs to have a proper foundation.

Marketing 88

Marketing Government Guidelines Education 88

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 133

Content Marketing B2B Marketing eBook 133

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine. Learn how to amp up your content marketing with influencers.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Contently - Strategy

OCTOBER 18, 2021

I first read about it in the book Humankind , by Rutger Bregman.). Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

Marketing 111

Marketing Storytelling Travel Corporate 111

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. This helps you create better content and continue to optimize your existing content.”

B2B 85

B2B Content Marketing Trends Marketing 85

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Critical Mention

JUNE 24, 2018

A company can look at an influencer that has a large network, but it may not necessarily translate into the action they’re looking for, based on how closely the influencer is connected to their community and the type of content they share. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Rock the Status Quo

JUNE 14, 2015

Check out this interesting article on Advertising Age: Sensory Marketing is the Next Frontier in Mobile Advertising. There’s a reason we add music to videos – it masks ambient noise, sure, but more importantly it sets the mood. Does it have to be just videos, though, and why just ONE SONG or jingle? Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 65

B2B Report Marketing Survey 65

Contently - Strategy

SEPTEMBER 30, 2021

So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. “At At the end of the course, they included an optional exam.

Course 132

Course SMB B2B Analytics 132

Beyond PR

APRIL 26, 2018

In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer. Check out the video or read the transcript below. Jay Baer: Influencer marketing is spicy like a bayou gumbo right now. My mom is very, very proud.

Pitching 69

Pitching How To Skype Video 69

Contently - Strategy

AUGUST 28, 2019

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. You want to discover this place like a local would, right?

Travel 108

Travel Content Marketing Examples Airlines 108

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52