Flack's Revenge

JUNE 1, 2017

The strategy is covered in Play Bigger , the book and consulting firm of the same name – who Jennifer worked with in a previous life. ” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. How to stand apart? Airbnb: Live anywhere.

Enterprise 166

Enterprise Software Technology Marketing 166

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. So how can one break through?

Print 245

Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. 6 benefits of long form PR content. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Onclusive

DECEMBER 10, 2020

It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Here’s the power of influencers for PR: Authentic engagement : Influencers have a personal and authentic tone when creating content.

Social Media 68

Social Media Video Viral Brand 68

Stern + Associates

SEPTEMBER 27, 2023

Marketing Automates Key Functions Sales used to have to spend lots of time on tasks like sending emails, finding contact info, creating collateral, and booking events. This frees up sales to focus on revenue-generating activities like calls, demos and relationship-building. There tends to be a rivalry between sales and marketing teams.

Marketing 62

Marketing Data Groups Strategy 62

NewsWhip

JANUARY 20, 2023

CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Presspage

NOVEMBER 29, 2022

The aviation industry has a major impact on the world we live in. It brings people, cultures and businesses together. It generates economic growth and facilitates trade and tourism. Alongside all the good, aviation has been going through some challenging times as well. Tech that controls the chaos instead of adding to it.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

Sword and the Script

MARCH 15, 2022

Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product. Truescope is a new media monitoring technology that’s launching in the U.S.

Tools 157

Tools Media Software Analysis 157

Presspage

SEPTEMBER 25, 2022

Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical. In the worst cases, it can result in missed deadlines, inaccuracies and lost media opportunities.

System 78

System Software Tools Strategy 78

Flack's Revenge

APRIL 27, 2021

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” ” Groucho Marx. The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

OCTOBER 3, 2020

we’ve [ON24] added is more buying intent signals – for example, if they’re ready to book a meeting with a salesperson or they want to book a demo – and we’re incorporating those buying intent signals into the larger platform that we have.’” Tradeshows might come back – but perhaps with a lesser role in B2B marketing plans.

Trade Shows 105

Trade Shows B2B Marketing Conference 105

Victorious PR

APRIL 21, 2023

Blockchain PR agencies can help optimize websites, landing pages, and other online assets to increase the number of signups, demo requests, or conversions, thereby driving business results. Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology.

Reputation 52

Reputation Advertising Advertising Education 52

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Flack's Revenge

SEPTEMBER 29, 2015

I was reminded of this when we were booking one recently. The team did a great job of scheduling reporters to come to demo rooms in several major cities. .” Indeed, tours seem to be falling by the way side. It was for a client with technology so compelling, well you just had to be there to see it. Should we go with the flow?

Meeting 120

Meeting Journalism Media Relations Technology 120

Burrelles Fresh Ideas

MARCH 19, 2024

According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 90

Travel Trends Tourism Transportation 90

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI. AI has long been a promising development, but not very tangible for the larger public. We were impressed.

Technology 78

Technology Creativity Storytelling Communications 78

Critical Mention

JANUARY 17, 2019

For instance, If you are in a book club with a close group of friends, offer to give a brief summary of the book. SCHEDULE A DEMO. Those are outward expressions of how introverts and extroverts generally act and not their innate ability to be a great speaker. Public speaking is simply a skill. Start small. Or, take a class.

Publicity 95

Publicity Media Training Groups Training 95

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. The industry is more complex, yet agile, than a few years ago. IR gives your investors an accurate account of company affairs, which helps them to make informed decisions about whether to invest in your business.

Strategy 78

Strategy Technology Tools Government 78

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

SEPTEMBER 27, 2016

Click here to book a demo to learn more about our social intelligence and analysis offerings. Capturing that attention online is an important signifier of support, and last night Clinton’s campaign showed signs of life on social media. However, in the context of the debate, Clinton managed to even the score a little. EST and 11 p.m.

Social Media 120

Social Media Television Media Software 120

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! Strategic management of content distribution and publication is also crucial.

Brand 78

Brand Branding Storytelling Software 78

PR in High Definition

JANUARY 31, 2023

The metaverse is a word we are increasingly hearing throughout society these days. People like Mark Zuckerberg are trying to bring it into the mainstream with elaborate presentations and high-profile rebranding efforts, however it remains a word that people are aware of, but not a concept many people fully understand.

Communications 62

Communications Technology Employee Meeting 62

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. Jacqueline is currently on a structured sabbatical in Europe.

Writing 171

Writing Journalism Travel Meeting 171

Critical Mention

JANUARY 22, 2019

Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. What has your journey been like in marketing and how has it changed over time? Ann: Oh boy.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Contrary to what some in PR believe – that you must have all your appointments booked in advance – reporters never finalize a schedule, there’s always room for adds if your invite is compelling enough.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Sword and the Script

MARCH 1, 2022

Because of this credibility factor, PR can’t guarantee a placement. And neither can vendors. That’s the “big story” in this month’s PR Tech Sum. Cision offers “guaranteed editorial placement”. Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.”

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

What’s the difference between a well-executed political campaign and a well-run public relations campaign? As it turns out, not that much. Both require smart strategy and a dedicated team to get the job done. And it’s no secret that some of the sharpest PR minds work in politics. Get the dirt, but run a “clean campaign.”

Local 159

Local Pitching Interviews B2B 159

Cision

NOVEMBER 19, 2015

Find out with Cision’s free Listen e-book! For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Burrelles Fresh Ideas

JULY 25, 2023

Which thing will really drive customers away from your competitors and through your front doors? Though there are a lot of important aspects to running any business well, perhaps one of the most critical is public relations. It might seem a little strange to put such a high emphasis on public relations, but its importance cannot be denied.

Tools 74

Tools System How To Software 74

PR 20/20

AUGUST 17, 2020

All you need to do is send your prospect your custom link and they can quickly book a time based on your openings. Users can even book based on their personal time zone. Discovery, qualification, demo, and negotiation questions. Did you know that sales representatives on average spend only 36% of their day actively selling?

Tools 87

Tools How To Guidelines System 87

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia releases, including social media components, have become more popular (especially with wire services). Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

FEBRUARY 8, 2016

Get your free Listen e-book now! Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will be a hit with the right audience. Like any communication, Super Bowl commercials are subject to rules that govern the success, failure and proliferation of this high-risk, high-reward communication.

Brand 120

Brand Branding Viral Advertising 120

Presspage

SEPTEMBER 22, 2020

This is happening despite the fact that it’s more important than ever for companies to connect with the public and get their message out. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results. Empower your in-house team.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

This is happening despite the fact that it’s more important than ever for companies to connect with the public and get their message out. Addressing this dilemma means taking a ruthless look at where you’re spending right now, and finding out where cost reductions can be made without sacrificing results. Empower your in-house team.

Software 78

Software Resources Tools Agency 78

Barokas

SEPTEMBER 28, 2018

Last night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance. MoxieReader offers an extensive collection of books, measurable reading goals and positive reinforcement on the student’s reading journey. . Future Sight AR (Houston, TX). geeRemit (Raleigh, NC).

Construction 111

Construction Case Study Mobile Meeting 111

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting.

Company 150

Company Meeting Crisis Management Government 150