Communications Conversations

JULY 7, 2022

Now, to be honest, I was hearing a lot more about ghosting as it applied to HR folks. Let’s consider the reasons why people ghost, as laid out by a behavioral psychologist in Schaefer’s post. Namely, conflict avoidance and low accountability–two that seem more prevalent now than in the past. And that may be true.

Reputation 79

Reputation Travel Meeting Social Media 79

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. I also link to the underlying source.

B2B 105

B2B Survey Pitching Software 105

Shift Communications

JUNE 28, 2022

Engaging publicly in social justice conversations can be daunting — but is critical to advancing important societal matters. When it is a matter of commenting a timely event, it’s important to take a breath and review a series of questions : Evaluate : Why is it important for the organization to comment? What is being said?

Employee 124

Employee Local Community Policies 124

Deirdre Breakenridge

NOVEMBER 6, 2017

Along the way, I’ve learned more about myself, fashion, and PR. There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog.

Fashion 0

Fashion Blogging Brand Branding 0

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Communication and marketing are not just support functions. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Cision

JUNE 16, 2016

Today, we are proud to announce that Cision has finalized the acquisition of PR Newswire. Over the past six months, I’ve kept a close ear on industry conversations related to our agreement to acquire PR Newswire. The questions I’ve heard range from “Why? No matter the name, it’s a form of content marketing.

Analytics 120

Analytics Content Marketing Social Media Consumer 120

Sword and the Script

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. Why do we need more content?

B2B 144

B2B Study Consumer Report 144

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution? . >>>

Technology 122

Technology Publicity Software Print 122

Sword and the Script

JULY 27, 2021

Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. We’re more than a proactive partner, we’re an extension of your marketing and PR team. Why Media Relations is Harder. Growth in PR – though I believe this is more nuanced.

Media Relations 172

Media Relations Media Pitching Survey 172

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Although some agencies now have multi-disciplinary teams for increased collaboration and cohesiveness in PR plans and campaigns.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. We polished that old blog post up: made sure the information was current, re-wrote headlines and subheads, added a new call-to-action (CTA), and got it ready for a larger audience.

Pitching 111

Pitching Media Relations Survey Advertising 111

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). I’d rather have blog subscribers.”. Are blog subscribers better?

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

MARCH 17, 2021

Whether marketers have any particular opinions on the event or not, there is plenty to learn from the entire situation, as it can help plenty of companies if they ever face their own PR crisis. There are several key lessons that marketers could take away from the interview and apply to their own businesses in the future.

Interviews 88

Interviews Training Crisis Reputation 88

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? Getting there requires brand authenticity.

Brand 88

Brand Branding Customer Service Consumer 88

5W PR

JANUARY 18, 2021

CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase. Get instant access now” does the same for consumers seeking information.

Consumer 88

Consumer Google Mobile Instagram 88

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Why would anyone want 10 ways? Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World.

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound.

Engineering 383

Engineering System Hotels Television 383

Presspage

JUNE 29, 2022

Market research. And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. In a high-touch, soft-skills environment like PR, keeping those workflows performing is more complex. Human resources. The data differs.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Market research. And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. In a high-touch, soft-skills environment like PR, keeping those workflows performing is more complex. Human resources. The data differs.

Software 78

Software Corporate System Data 78

Shift Communications

OCTOBER 18, 2022

Sure, we want to know the issues you care about (more on that in section 3), but this approach is problematic for a few reasons: It usually means they’ve seen someone else talking about this topic, and now, they’re trying to tell a “me too” story. It’s marketing jargon, disguised. We define the ask as thought leadership strategy.

Leadership 78

Leadership Strategy How To Data 78

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

OCTOBER 25, 2022

We wanted to understand the context – so we asked respondents “ why ?” Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”.

Communications 120

Communications Crisis Internal International 120

Cision

JULY 6, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening [link]. Blogging can (and should) do more than just update readers on the latest news and events of the day. For those unfamiliar with marketing speak, this process is known as collecting leads. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. >>> Did you know? >>> Did you know? The information.

Financial 88

Financial Video Survey Google 88

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

Deirdre Breakenridge

FEBRUARY 27, 2017

That begs the question how are you doing against your PR professional development goals you set (I hope) in January? I bet you’d find the time now. Continuous learning is a must for any PR professional, no matter how much experience you have. I know what you are going to say: The PR industry is moving slowly.

Customer Service 150

Customer Service Meeting Community Conference 150

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Try our services.

Survey 169

Survey Media Relations Pitching Media 169

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. Why This Post’s Important: 29 Brainy Newsletters. I’m going to put it all in context and explain why you should listen to what I have to say. I’d even started a running blog to practice.

Digg 104

Digg SEO System Reddit 104

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

Small Business 52

Small Business Strategy eBook Reputation 52

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? What’s the right timing?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Presspage

JUNE 12, 2018

It’s part of the communication fabric of the here and now and future. First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, they’re the journalists too. A “Brand Journalist”? What’s that you say?

Brand 92

Brand Branding How To Writing 92

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. ” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga.

Advertising 87

Advertising Advertising Ethics Fashion 87