The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: These steps reinforce what B2B marketing and sales organizations should already know. New processes added to the basic B2B buying process The study also found buyers have added additional processes.

B2B 116

B2B Study Survey Software 116

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Other team members can see the outreach status and leave notes.

Software 151

Software How To SEO System 151

Burrelles Fresh Ideas

DECEMBER 5, 2023

This perspective can inevitably result in employee-related issues, including diminished engagement and retention, as well as increased challenges in acquiring new talent. It may feature unintuitive interfaces, causing employee confusion and frustration. Inadequate technology can impede internal comms through several avenues.

Internal 95

Internal International Communications Employee 95

PR 20/20

SEPTEMBER 28, 2020

And just like every other facade of life in 2020, our team’s conference season looked quite different this year. Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Photo credit: PR 20/20 teammate Ashley Sam's INBOUND setup.

Enterprise 98

Enterprise Knowledge Base Conference System 98

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography.

Company 148

Company Tools Technology Software 148

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch. This feature tracks outreach and journalists’ responses.”.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Can it be turned into a blog? Is it relevant to share on their social feeds?” You should still share it internally. Don’t forget all the employees all have social channels too. brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. Aaron Komo, senior brand manager for social and community at Noom. It’s helmed by our Minneapolis PR agency’s SVP Christine Scherping, who will welcome you when you click here: click here.

Social Media 62

Social Media Marketing Media Instagram 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. We’re launching a new type of hotel room with see-through glass ceilings.

Hotels 52

Hotels Travel Resources Data 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

DECEMBER 5, 2019

Truth be told, I don’t know Rebecca Lechner all that well. Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? You have a new job!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. One organization that has mastered this method is the New York Public Library.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science.

Government 103

Government Education Print Ethics 103

Communications Conversations

NOVEMBER 11, 2022

I also managed an underground student newspaper, so I had to know a ton of students. Two big reasons for me: 1) My business is to know a lot of people. Two big reasons for me: 1) My business is to know a lot of people. Leads can and do come from anywhere, so the more people I know in our industry, the better.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? The answer is short and simple: Yes, yes we should.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? The answer is short and simple: Yes, yes we should.

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. 1) You don’t have a subscription mechanism. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. Deploying crisis management teams | Jump to text. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. You already know about them. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. It’s easy.

Facebook 108

Facebook Twitter Blogging Social Media 108

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. Forty-six percent use the platform – more than the 33% who use LinkedIn. Here are B2B social strategies that perform best on Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? This one bears repeating because it’s a PR person’s best friend. Do you want to make sure you’re up-to-date on the latest news?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). The New York Times Digital Archives. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48