Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. So, why are conferences necessary?

Conference 62

Conference B2B Company Strategy 62

Stern + Associates

MARCH 10, 2023

“We need more business.” A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 98

Publicity Conference Leadership Measurement 98

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. They guide your PR efforts and align them with the organization’s overall objectives.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

MARCH 18, 2023

It enables businesses to gain visibility and attract resources. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Additionally, businesses should explore other avenues to boost brand recognition and visibility.

Company 88

Company Corporate Product Launch Internal 88

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Instead, try thinking about what makes the speaker notable. This headline from SnoopWall, Inc.’s

Trade Shows 209

Trade Shows How To Conference Examples 209

ImPRessions - Crenshaw Communications

MARCH 21, 2019

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By creating its own conference or other media event, a company can make an even more emphatic statement of its values and mission.

Company 174

Company Conference Corporate Leadership 174

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JANUARY 10, 2018

Businesses should get in on them, too. If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. That being said, it’s absolutely necessary that your business has a united vision for the brand — in both the long-term and the short term.

Brand 254

Brand Branding Web Content Marketing 254

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Om Malik , who was behind the very popular Business 2.0 A mark on PR history Vocus was eventually acquired by Cision, which has gone on to make a dizzying array of acquisitions.

Reddit 174

Reddit Software B2B Technology 174

Remote PR Jobs

SEPTEMBER 25, 2023

Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. This pace creates enough noise to sometimes positively impact efforts around fundraising, recruiting, or partnerships. Well-crafted PR can impact M&A.

Publicity 100

Publicity Engineering Advertising Advertising 100

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. How can they make it big to the people who matter? To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Cision

JULY 8, 2015

But how can you make improvements and advance your career, organization or cause if don’t know where to start? Q: What’s one major mistake people make that prevents them from standing out? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out.

Skype 120

Skype Conference Leadership Big Data 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Content Marketing is the New Conference ).

Survey 174

Survey Marketing B2B Study 174

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. The purpose of PR is to create a favorable climate in which your business can grow and prosper.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

FEBRUARY 18, 2021

They want to be more efficient, more effective, more impactful … and perhaps more appreciated. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

APRIL 18, 2019

It’s all a matter of placing resources where they have maximum impact. A security breach that makes headlines naturally offers a chance for comment by proactive cybersecurity providers. The beauty of B2B PR programs in particular is that the branded or bylined business content generated can often be adapted to other channels.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Yet the “new” digital PR has gradually had an impact on the skills, tools, and challenges of our profession. Mastering new tools.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Make sure the C-Suite sees and understands the contribution your team makes every day. Establish KPIs and making them accessible to everyone. Do you blog regularly? My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Lara O’Reilly | @larakiara. Her cat content is also very enjoyable! Lauren Johnson | @LaurenJohnson.

Twitter 177

Twitter Advertising Advertising Report 177

Contently - Strategy

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. SXSW is one of the most effective channels for promoting your business to professionals.”. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Side note: You might remember this event as IMPACT Live.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. Continue reading to uncover answers to some of the top asked questions about smart content during HubSpot’s INBOUND conference. Option 2: Open For An Order Update. What is smart content?

Privacy 59

Privacy Data Consumer Conference 59

Stephen Waddington

NOVEMBER 29, 2018

Generosity makes the social web go around and it’s increasingly driving forward best practice in public relations. I blog as a means of thinking out loud, leaning, sharing ideas, and creating a network. The CIPR #AIinPR panel started from a single blog post. It’s an entirely democratic form of media.

Community 68

Community Web Conference Blogging 68

Sword and the Script

APRIL 18, 2020

After a while, you begin to form a connection and relationship with the audience – and a percentage will eventually make a purchase. In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. Read more: The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech via Tom Pick and B2B Marketing Zone.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Get in early and make considered pitches.

Ethics 108

Ethics Conference Advertising Advertising 108

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. But these are the exceptions, not everyday occurrences.”. In fact, per thousand jobs in D.C.,

Trends 150

Trends Publicity Data-Driven PR Government 150

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Since that point, the health of the business-to-business market has been mixed. Recoveries always make management teams focus on liquid assets and cash.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

OCTOBER 5, 2021

Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. Business Wire celebrated 60 th The company says it was “founded by Lorry I. Meltwater officially partners with Twitter. PublicRelay takes PE investment.

Software 152

Software Tools Print Technology 152

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it.

Interviews 105

Interviews Ethics Government Internal 105

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. His first client came in 2002.

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Consider this question carefully because I don’t mean should a company make a profit from the products or services it markets. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event.

Marketing 60

Marketing Conference Software B2B 60