Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. What If Warren Buffett had a YouTube Channel? Blogs as a tool of corporate influence is flat to declining. . The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script.

Social Media 117

Social Media Study Blogging Company 117

Rock the Status Quo

NOVEMBER 26, 2019

I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. So I want to help spread the knowledge and help as many other people as I can through writing blog posts for the world to see. I hope you enjoy them and they help open your mind to more creativity.

SEO 130

SEO YouTube Travel Advertising 130

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching 130

Pitching Television Trends YouTube 130

Flack's Revenge

NOVEMBER 29, 2017

It would not seem to have “next YouTube video stars” written all over. I had to learn more, and asked Mark if he’d entertain some questions for the blog. We post a new Here’s Why video every Monday at this link and on our YouTube channel. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

PR for Anyone

JULY 21, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. The only way you’re going to have success is to actually do it. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Media YouTube Video 130

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

PR for Anyone

JULY 14, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES. Now is the best time to pitch the media, especially television.

Pitching 130

Pitching Television Media YouTube 130

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands?

Report 105

Report Publicity Marketing Pitching 105

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. Numbers, I dare say, he wouldn’t get on his blog these days.

Corporate 60

Corporate Blogging LinkedIn Web 60

5W PR

APRIL 7, 2023

Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram. Guest posting entails writing articles for other websites or publications in exchange for exposure and a link back to the blogger’s website.

Film 88

Film Video YouTube Instagram 88

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Also diversify the types of posts you write. Guest Blog Posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. 2017 was quite a year for marketing and PR professionals.

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

MARCH 11, 2011

This is part of the Blogging for Grasshoppers series. If you’ve been doing this blogging thing for a while, you already know this stuff. But here are a few things I’ve been asked about a few times when it comes to blogging – particularly in WordPress – and I’m going to jot ‘em down for you.

Blogging 68

Blogging YouTube Video Creativity 68

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Gen Z is on YouTube, Instagram and Snapchat. YouTube and Instagram are the main channels for this phenomenon. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. Personalization. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about.

Pitching 130

Pitching Television Media Real Estate 130

Flack's Revenge

NOVEMBER 8, 2017

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. Folks, I needed to hold my nose, grab forceps and go to Trump’s actual Twitter feed to get the embed code – I am not complaining, but just wanted you to know the dedication I have to this blog and my readers).

Energy 136

Energy Interviews YouTube Training 136

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. Blogs are the “new” news outlets. ” Figure out what people want and write about it. Blog about a topic that your service, product or organization helps address. Long gone are the days of pacing the floor to see if people will run an ad. Get Social.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Critical Mention

OCTOBER 1, 2018

Utilize your blog strategically. But remember, not every blog is created equal. Although 55% of marketers say blog content creation is their top inbound priority, too many organizations post content just for the sake of posting it. For example, let’s say you had a more extended ad on YouTube. SCHEDULE A DEMO.

YouTube 63

YouTube Video Pitching Social Media 63

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? Halpern then offered a series of high-profile YouTubers (who often neglect their websites to focus on their channels) to do a live review to improve their conversions.

Strategy 52

Strategy Real Estate Case Study System 52

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. YouTube/Vimeo videos. Next, plot your social media posts around your blog post.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

PR Fuel

OCTOBER 19, 2020

You’re staring at your computer screen wondering what to write. But no matter what you do, you can’t seem to write. You can tell yourself you’re turning off YouTube, but you may not be able to resist the urge to watch just one more video. Write a Stream of Consciousness Piece.

Writing 102

Writing Course YouTube Video 102

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics. Offline examples include posters, leaflet and printed brochures.

How To 113

How To Media Print Infographics 113

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product.

B2B 136

B2B Brand Branding Trade Shows 136

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Consider the following: In June, YouTube and Google announced new policies intended for “removing more hateful and supremacist content from YouTube.” Ohio to Hess v.

Ethics 120

Ethics YouTube Government Guidelines 120