Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Cision

JANUARY 29, 2016

In this post, Joe responds to the remaining questions and provides readers with more of his expert insight: Q: What seems to be the “ideal” length for blog posts? Find out where your audience is hanging out on the web and do as many content partnerships with those places as makes sense. 1,000 words? A: Love partnerships.

Content Marketing 120

Content Marketing Education Retail Government 120

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. So, we realized a new website was in order—one that would showcase more of our expertise, approach and personality. Figuring out what that looked like was a process.

Case Study 78

Case Study Enterprise System Fashion 78

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites. Start developing a network of PR professionals who can give you insight into their jobs.

Digg 100

Digg Publicity Journalism Insurance 100

Presspage

JULY 25, 2018

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Unlike email, web pages are indexable on search engines, driving traffic to your site.

Wikipedia 103

Wikipedia Writing Video Report 103

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The model is called GPT-2 and it learned how to write this well by analyzing eight million web pages. It’s possible that blogging or more involved content creation is next. The Marketing AI Institute was created and is powered by PR 20/20.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Here’s a Q&A. Why did you write Open Community ? Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Action PR

APRIL 17, 2020

Simply book into one of several classes per day through the Barrecore app or web, show up on the set start time (helping establish routine amidst this strange time), and follow Barrecore’s expert instructors together with the rest of the community. These classes use minimal props in order to make it accessible for all.

Exercises 52

Exercises How To Instagram Sports 52

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Conversion Rate Optimization. ROI Calculator / Interactive Tools.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

AUGUST 31, 2016

With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Oh, one other thing: my blog = my sandbox. I’m so glad you did!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. Oh, one other thing: my blog = my sandbox. Were they paid?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 23, 2011

Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. One of the age-old questions, eh?

Blogging 47

Blogging Measurement Facebook Twitter 47

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Tell me one interesting fact about you that you have never revealed on your blog? We should all be concerned about the growth of the dark web.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. You know why.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? Mark as read Approve comment S- Okay, now youve given me a blog idea. That’s really nice. as "success."

Facebook 108

Facebook Twitter Blogging Social Media 108

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. 7 great tools for the tech PR workshop. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

Tools 108

Tools SMB Survey Software 108

Ishmael's Corner

MARCH 24, 2015

I’ve had a good bit of success working him into our storytelling workshops. (h/t It reminds me of the blogging market as a sphere of influence. Over 1,000 words and not a single mention of how to optimize a Web page for search. Walter brings a certain “je ne sais quoi” to any story. Online Radio on the Rise.

Radio 60

Radio Storytelling SEO Engineering 60

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. stories, blog posts, etc.). Shall We Tweet?

Measurement 80

Measurement Publicity Analysis Tools 80

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. Today, their suite of resources (i.e. The hosts are Sammi Reinstein ( @sammireinstein ) and Sara Pion ( @sara_pion ).

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 9, 2010

I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube. "Keep It Simple" On The Web! » Blog Archive » Online Videos 101: Keep It Simple, Stupid | Waxing UnLyrical says: December 9, 2010 at 11:31 am [.] Wanna Subscribe?

Video 87

Video Facebook Twitter Viral 87

The Hoffman Agency

SEPTEMBER 7, 2020

While all three landing pages carry a call to action (contact links) to generate new business leads for the agency, only the Storytelling Training page is primarily focused on our services, in this case remote storytelling workshops. but understandably lack web page engagement data. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 8. What is your favourite blog/website/podcast (in relation to the topic) and why?

Interviews 28

Interviews Fashion SEO Social Media 28