PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

Shift Communications

AUGUST 2, 2022

While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. It also gives brief histories of the issues and context for why one term is preferable over another, as well as additional resources to consult for more information.

Corporate 88

Corporate Real Estate Communications Marketing 88

ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. I’d explore what opportunities I can find with my client related to the new vertical or niche market. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Rock the Status Quo

NOVEMBER 12, 2014

Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing. Ice Bucket Challenge.

Viral 73

Viral Marketing Real Estate Travel 73

Prohibition

MAY 6, 2020

Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. But how does that translate to online marketing? Redefine what a successful lead looks like.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Tours (ex: facility, office, real estate walkthrough).

Video 78

Video Trends Strategy Marketing 78

PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

Advertising 110

Advertising Advertising Real Estate Travel 110

Victorious PR

FEBRUARY 8, 2023

Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews. Real estate, tech, crypto, small businesses…if you want to be successful and grow your business, your reach, and your audience, you should consider turning to PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Readers exit your blog in a matter of seconds.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Victorious PR

OCTOBER 18, 2022

Just like in the stock market, what may have been up yesterday could be down tomorrow and vice-versa. PR firms and agents can also help clients improve the quality of their websites, newsletters, blogs, as well as appearances and performance across social media channels.

Real Estate 52

Real Estate Community Social Media Leadership 52

Victorious PR

AUGUST 18, 2022

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. The first scenario is marketing: Talking about yourself. So they Google: “Brown Consulting media and marketing in Chicago.” We love working with startups!

Real Estate 52

Real Estate Small Business Agency Google 52

Cision

JUNE 21, 2016

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. “Being able to communicate your skills and goals right off the bat is one of the most effective ways to set the tone in an interview,” she said.

Brand 189

Brand Branding Real Estate Tourism 189

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ReimaginePR

SEPTEMBER 19, 2015

As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff. But just like music or writing, PR and marketing magic doesn’t happen in the noise. Without the rests, the notes are just noise. To do that, we have to leave them space.

Real Estate 120

Real Estate Film Television Writing 120

David PR Group

MARCH 30, 2017

Hackers want private information that they can exploit quickly or sell on the black market. Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. Do your employees touch private data? .

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e.

Strategy 52

Strategy Real Estate Case Study System 52

Mindful Marketing

JUNE 27, 2020

Provide the new hire with real estate contacts in the area or even an apartment to rent in order to make relocation easier. Ultimately, though, the investment in inclusive excellence will pay generous dividends to those organizations and our world, making employment initiatives aimed at racial restoration “ Mindful Marketing.”

Real Estate 111

Real Estate Community Employee Education 111

Shift Communications

MARCH 11, 2016

The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage. Stay tuned.

Real Estate 60

Real Estate Analytics Measurement Course 60

OnePitch

NOVEMBER 17, 2022

Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients. Want more blogs like this? I like to interact with them on Twitter or LinkedIn.

Strategy 52

Strategy Real Estate Media Pitching 52

Practical Law Construction

NOVEMBER 2, 2022

Major standard forms have responded to market demand and made provision for carbon reduction provisions, for example, JCT’s sustainability provisions , NEC’s Option X29 and FIDIC’s Climate Change Charter. This blog takes a closer look at the Report. Key Findings. The green shoots are there.

Report 52

Report Construction Energy Real Estate 52

Solo PR Pro

NOVEMBER 17, 2020

Your email signature is free real estate that's seen hundreds of times a day. Post the title and link to your latest newsletter or blog, plus a link to subscribe. If you serve more than one market sector, consider a second dedicated email signature, with a similar format. Your email signature(s).

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog? Toe dipping.

Interviews 28

Interviews B2B Blogging Real Estate 28

Critical Mention

DECEMBER 10, 2018

As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. For example, if you are a PR firm that focuses on real estate, you can team up with a local interior design company and endorse each other or even throw a joint holiday party to benefit a charity.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Flack's Revenge

JANUARY 20, 2016

” Otherwise you’d be better off pitching a blog. Shieber doesn’t want to speak with marketing, he wants to be able to ask probing questions. Alex disagreed, saying that marketing can be helpful if they advocate for a story, or push the CEO to get a customer for example. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. If you’re a financial planner, you may know a lot about ETF investing, commercial real estate and saving for retirement.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. Influencing Market Perception Perception plays a significant role in the success of any crypto project.

Leadership 52

Leadership Community Industry Journalism 52

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places.

Brand 111

Brand Branding LinkedIn Instagram 111

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Ethical Voices

JULY 25, 2022

And there weren’t many public relations specialists in my market. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. It could drive the market. Many years later I started my own PR firm. Eyes on me.”

Ethics 81

Ethics Training Real Estate Agency 81