What real estate can teach marketers about social media

PR Daily

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money.

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers want private information that they can exploit quickly or sell on the black market. Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation.

Trending Sources

11 Content Marketing Mistakes to Avoid


You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

How marketers can widen their reach on LinkedIn

PR Daily

Networking tools are crucial to a marketer’s success. By posting marketing content, connecting with industry leaders and broadening my LinkedIn connections, I widened my digital reach. Recommendations take up a huge chunk of real estate on LinkedIn’s app.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby


Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

Putting the “PR” in Partnership Relations


Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Don’t be afraid to proactively enlist those other departments and marketing peers.

10 terrific Instagram tools and apps for marketers

PR Daily

Only 28 percent of marketers use Instagram. Like2buy provides a link that marketers put in their brand's bio. Real estate agent: Make a collage featuring a new property for sale. Download this free marketer's guide to digital giveaways, promotions and rewards.

Avoid these 11 content marketing mishaps

PR Daily

You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. Here's my point: A lot of the content marketing advice out there is either too broad or too specific to be of value to most people.

What about Snapchat? Part 1 of 2

Shift Communications

The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. Vice President, Marketing Technology. Analytics Marketing Metrics Snapchat Social Media

30 jobs in the PR and marketing world

PR Daily

If you’re a social butterfly and love to network, consider a marketing and communications manager position with Oxford Companies in Ann Arbor, Michigan. Junior marketing associate— Triumphant Marketing (Nevada). Director of marketing— Eurotech (Maryland).

How to Spy on Your Competition & Steal Their Secrets


The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Almost 25% of the individual investors responding have more than $1 million in investable assets (besides real estate), and half of the asset management firms represented manage more than $1 billion in assets. PR and Marketing for Startups

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Google’s AI search may improve content marketing efforts

PR Daily

Google is shifting its search to an artificial intelligence system called RankBrain, and it’s certain to have profound implications for search engine marketers. It’s a good thing for marketers that do good work because consumers will find your site when they should. Nothing really changes for marketers looking to get their content ranked highly in Google search. However, less screen space means less real estate for paid and organic search.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Do they have marketing collateral?

What to do if your job sucks!

PR Job Coach

The job market is still in turmoil. Now that the real estate market is on the upswing look at renting a new apartment or buying a new house, preferably one with a view that enables you extend your vision beyond four walls. You are into the 11th month of your new job.

3 essential online monitoring tactics for informed brand building

PR Daily

The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property.

5 marketing strategies to boost referrals

PR Daily

Referrals should be one of the top marketing strategies professional service providers focus on. Because referrals are likelier to translate into more clients than leads generated through other marketing methods. Feature your clients in your marketing. Market Domination Media.

What Venmo can teach marketers about reaching millennials

PR Daily

Researchers at LendEdu have, and they credit that catchy phrase—and marketability—to the app’s popularity among millennial consumers: Venmo makes splitting bills and paying in groups frictionless. More and more, millennials are using their phones for seemingly everything.

Twitter gives marketers a front seat with video ads feature

PR Daily

For marketers wooing social media users amid a bombardment of competing messages, Twitter has a solution. On Tuesday, the social platform unveiled an advertising feature that enables marketers to upload a video ad and then jump to the front of the line, getting featured in Twitter’s app and its website for 24 hours. The feature is currently available to select marketers in the United States but will become available globally in the future.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

Here are five examples to make your next “influencer” marketing campaign a match made in brand heaven: 1. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location. In the world of “influencer” marketing, transparency is an absolute must for branded content.

5 Tips for Getting Into Live Streaming


Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

Let the acronyms flows… Definitions: VR – Virtual reality; when you put this type of headset on, you are fully immersed in what you’re viewing and cut off from the “real world.” The real world with a digital overlay or element added to it.

Personal Branding: Always Be Prepared for Your Next Job Opportunity


Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?

Brand 66

What PR Can Communicate About Philanthropy


Real estate agent? I once had a client turn down a volunteer opportunity because, as he put it, “the attendees at the event aren’t our target client market.” Best Practices Featured cause marketingGiving back has been the gateway to several effective PR campaigns.

3 PR lessons from SXSW

PR Daily

I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. Often, organizations navigating legislation and policies while struggling to enter new markets do not know where to turn for advice.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

A career roadmap for millennials and Gen Z

PR Daily

These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path. It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing.

How to Get Press for Your Startup

Flack's Revenge

Shieber doesn’t want to speak with marketing, he wants to be able to ask probing questions. Alex disagreed, saying that marketing can be helpful if they advocate for a story, or push the CEO to get a customer for example. Milestones that change the broader market.”

Your Story Needs White Space


As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff. But just like music or writing, PR and marketing magic doesn’t happen in the noise. Have you ever tried to sell your home?

Behind the Headlines With Holly Beverly


Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. I always thought I’d be…in marketing.

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. Those seeking to improve results might want to take a page from the real estate business. It’s heady stuff for marketers and worth the slog.

A PR pro's guide to link building

PR Daily

If it’s a release for a real estate firm, maybe you could link to an infographic on your site about the prices of houses in different areas. A link from this PR blog isn’t as valuable for a real estate firm as it is for a PR or digital marketing firm.

#InnovateNow With Mari Smith: Involve Audiences in Content Creation


A top 10 social media power influencer according to Forbes, Mari is considered one of the world’s foremost Facebook marketing and social media experts. When people play together they share, comment, connect, like and friend in real life! The proliferation of owned media.

How to Beat the Competition by ‘Spying’ on Social Media


Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Social media has become a centerpiece for brands’ reputations.

How to write emails your customers won’t delete

PR Daily

In the age of overflowing inboxes and forgotten emails, how can marketers prevent their messages to clients, customers and colleagues from getting lost in the shuffle? There isn’t much real estate here to being with, but you can pack a punch with a short, focused subject line.

3 ways to make your LinkedIn profile shine

PR Daily

While conducting a training session for a client yesterday, I was reminded that many people still associate LinkedIn with the job market. LinkedIn provides real estate for three URLs in the contact information section.

Visual Content and your Brand

The Proactive Report

It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015.

How To Use Google Apps to be More Productive and Awesome


So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. How it can help communications and marketing professionals: People trust online reviews a lot.