What real estate can teach marketers about social media

PR Daily

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money.

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers want private information that they can exploit quickly or sell on the black market. Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation.

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. Those seeking to improve results might want to take a page from the real estate business. It’s heady stuff for marketers and worth the slog.

Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. Is a real photo, not a stock photo. It’s called the cover photo, and most brands fail to fully optimize this real estate. The level of precision marketing can be scary, to be honest.

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. (Photo Credit: Deposit Photos, Canva).

30 jobs in the PR and marketing world

PR Daily

The NHL has an opening for a senior manager for growth marketing. Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois). Marketing and communications manager—Westin Hotels & Resorts (Canada). Marketing manager—Audible (Washington). Marketing content manager—Central Michigan University (Michigan). Marketing strategy specialist—Penn State University (Pennsylvania). Marketing manager—Concentra Analytics (United Kingdom).

30 jobs in the PR and marketing world

PR Daily

Oxford University Press is looking for a marketing coordinator. The organization describes the role: As Marketing Coordinator you will devise and deliver results-driven marketing strategies targeting readers and authors of our high profile journals list.

30 jobs in the PR and marketing world

PR Daily

According to the Brewers Association , the overall beer market was $111.4 Constellation Brands is looking for an associate digital marketing manager. Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois).

30 jobs in the PR and marketing world

PR Daily

Wegmans Food Markets. Here are a few choice positions: Salesforce is in search of a product marketing manager. Ultimate Software seeks a product marketing specialist. See what else we have in our weekly professional pickings: Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois). Senior coordinator, email marketing—Youth Villages (Tennessee). Marketing manager—University of Michigan (Michigan).

How marketers can widen their reach on LinkedIn

PR Daily

Networking tools are crucial to a marketer’s success. By posting marketing content, connecting with industry leaders and broadening my LinkedIn connections, I widened my digital reach. Recommendations take up a huge chunk of real estate on LinkedIn’s app.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more.

Putting the “PR” in Partnership Relations

PRSay

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Don’t be afraid to proactively enlist those other departments and marketing peers.

5 marketing strategies to boost referrals

PR Daily

Referrals should be one of the top marketing strategies professional service providers focus on. Because referrals are likelier to translate into more clients than leads generated through other marketing methods. Feature your clients in your marketing. Market Domination Media.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans.

Visual Content and your Brand

The Proactive Report

It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015.

Brand 130

30 jobs in the PR and marketing world

PR Daily

If you’re a social butterfly and love to network, consider a marketing and communications manager position with Oxford Companies in Ann Arbor, Michigan. Junior marketing associate— Triumphant Marketing (Nevada). Director of marketing— Eurotech (Maryland).

Your Story Needs White Space

ReimaginePR

As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff. But just like music or writing, PR and marketing magic doesn’t happen in the noise. Have you ever tried to sell your home?

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. It’s not just about smart homes, it’s very smart PR and marketing that leads right into content partnerships with tech companies and addresses the interests and concerns of their house-buying public.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. It’s not just about smart homes, it’s very smart PR and marketing that leads right into content partnerships with tech companies and addresses the interests and concerns of their house-buying public.

What PR Can Communicate About Philanthropy

Cision

Real estate agent? I once had a client turn down a volunteer opportunity because, as he put it, “the attendees at the event aren’t our target client market.” Best Practices Featured cause marketingGiving back has been the gateway to several effective PR campaigns.

What about Snapchat? Part 1 of 2

Shift Communications

The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. Vice President, Marketing Technology. Analytics Marketing Metrics Snapchat Social Media

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Content marketing. Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. offers 10 ideas to help you boost your visual marketing efforts. For example, 10 inspirational quotes to make you a better marketer.

3 ways marketers can enhance mobile emails

PR Daily

Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting and other forms of digital communication would be, "yes.".

What Venmo can teach marketers about reaching millennials

PR Daily

Researchers at LendEdu have, and they credit that catchy phrase—and marketability—to the app’s popularity among millennial consumers: Venmo makes splitting bills and paying in groups frictionless. More and more, millennials are using their phones for seemingly everything.

Google’s AI search may improve content marketing efforts

PR Daily

Google is shifting its search to an artificial intelligence system called RankBrain, and it’s certain to have profound implications for search engine marketers. It’s a good thing for marketers that do good work because consumers will find your site when they should. Nothing really changes for marketers looking to get their content ranked highly in Google search. However, less screen space means less real estate for paid and organic search.

Avoid these 11 content marketing mishaps

PR Daily

You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. Here's my point: A lot of the content marketing advice out there is either too broad or too specific to be of value to most people.

How to Beat the Competition by ‘Spying’ on Social Media

Cision

Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Social media has become a centerpiece for brands’ reputations.

How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

How To 159

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.

3 essential online monitoring tactics for informed brand building

PR Daily

The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

10 terrific Instagram tools and apps for marketers

PR Daily

Only 28 percent of marketers use Instagram. Like2buy provides a link that marketers put in their brand's bio. Real estate agent: Make a collage featuring a new property for sale. Download this free marketer's guide to digital giveaways, promotions and rewards.

Twitter gives marketers a front seat with video ads feature

PR Daily

For marketers wooing social media users amid a bombardment of competing messages, Twitter has a solution. On Tuesday, the social platform unveiled an advertising feature that enables marketers to upload a video ad and then jump to the front of the line, getting featured in Twitter’s app and its website for 24 hours. The feature is currently available to select marketers in the United States but will become available globally in the future.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Almost 25% of the individual investors responding have more than $1 million in investable assets (besides real estate), and half of the asset management firms represented manage more than $1 billion in assets. PR and Marketing for Startups

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

Here are five examples to make your next “influencer” marketing campaign a match made in brand heaven: 1. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location. In the world of “influencer” marketing, transparency is an absolute must for branded content.

Behind the Headlines With Anthony Bianco

Cision

My first job was as an art director at a direct marketing firm, and ever since that time, I’ve had the good fortune to work with truly great industry talent. How do you envision the future of marketing communication?

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Do they have marketing collateral?