What do Millennials Want? Three Takeaways for Marketing and Real Estate
JANUARY 29, 2016
Information about millennials and what they want is valuable across industries, and especially to developers who are looking to market real estate to a population that is entering the job and housing market in record numbers. Millennials.
What real estate can teach marketers about social media
MARCH 16, 2016
Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money.
Effective Marketing from Bob the House
JANUARY 22, 2015
But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Effective marketing is about finding the “click.”
InkHouse Hires Susan Elsbree as Vice President
SEPTEMBER 30, 2015
She’ll be working mostly on real estate and urban affairs issues, as well as some nonprofit clients. InkHouse News Public Relations Real estate Boston real estate PR commercial real estate hire InkHouse PR
Creative Marketing by Bob the House
FEBRUARY 25, 2015
In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. Rather than just doing the same-old-same old marketing tactics, I decided to do something creative.
11 Content Marketing Mistakes to Avoid
APRIL 20, 2015
You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.
Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]
Sword and the Script
MAY 20, 2017
A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge.
How marketers can widen their reach on LinkedIn
APRIL 12, 2016
Networking tools are crucial to a marketer’s success. By posting marketing content, connecting with industry leaders and broadening my LinkedIn connections, I widened my digital reach. Recommendations take up a huge chunk of real estate on LinkedIn’s app.
4 Tips on Pitching U.S. News & World Report’s Devon Thorsby
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.
Head to the Farmer’s Market for Great Exposure
OCTOBER 21, 2015
From taco trailers to jewelry makers, small businesses are finding a new way to gain exposure for their wares: The local farmer’s market. . Farmer’s market were once the territory of die-hard whole food lovers and artisanal bread devotees. . By Hattie James.
How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets
Rock the Status Quo
DECEMBER 10, 2015
Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. (Photo Credit: Deposit Photos, Canva).
Putting the “PR” in Partnership Relations
OCTOBER 14, 2016
Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Don’t be afraid to proactively enlist those other departments and marketing peers.
3 ways marketers can enhance mobile emails
OCTOBER 11, 2015
Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting and other forms of digital communication would be, "yes.".
10 terrific Instagram tools and apps for marketers
SEPTEMBER 3, 2015
Only 28 percent of marketers use Instagram. Like2buy provides a link that marketers put in their brand's bio. Real estate agent: Make a collage featuring a new property for sale. Download this free marketer's guide to digital giveaways, promotions and rewards.
Avoid these 11 content marketing mishaps
MAY 8, 2015
You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. Here's my point: A lot of the content marketing advice out there is either too broad or too specific to be of value to most people.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Nor would it dwell on the fact that this potentially job-killing technology was incubated in part at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications. You know how you see a story and then you wait for “real” news outlets to verify it?
What about Snapchat? Part 1 of 2
MARCH 11, 2016
The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. Vice President, Marketing Technology. Analytics Marketing Metrics Snapchat Social Media
30 jobs in the PR and marketing world
APRIL 7, 2016
If you’re a social butterfly and love to network, consider a marketing and communications manager position with Oxford Companies in Ann Arbor, Michigan. Junior marketing associate— Triumphant Marketing (Nevada). Director of marketing— Eurotech (Maryland).
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management.
Google’s AI search may improve content marketing efforts
NOVEMBER 4, 2015
Google is shifting its search to an artificial intelligence system called RankBrain, and it’s certain to have profound implications for search engine marketers. It’s a good thing for marketers that do good work because consumers will find your site when they should. Nothing really changes for marketers looking to get their content ranked highly in Google search. However, less screen space means less real estate for paid and organic search.
3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy
Rock the Status Quo
NOVEMBER 12, 2014
Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Do they have marketing collateral?
Five PR Predictions For 2017
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.
What Venmo can teach marketers about reaching millennials
NOVEMBER 9, 2016
Researchers at LendEdu have, and they credit that catchy phrase—and marketability—to the app’s popularity among millennial consumers: Venmo makes splitting bills and paying in groups frictionless. More and more, millennials are using their phones for seemingly everything.
How to Promote Your Online Press Kit with Multichannel Marketing
APRIL 27, 2016
Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.
What to do if your job sucks!
PR Job Coach
JULY 24, 2013
The job market is still in turmoil. Now that the real estate market is on the upswing look at renting a new apartment or buying a new house, preferably one with a view that enables you extend your vision beyond four walls. You are into the 11th month of your new job.
3 essential online monitoring tactics for informed brand building
MAY 24, 2016
The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property.
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Today’s guest post is written by Hilary Marsh.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Many publishers are in the dark about real-time bidding, even though it’s a growing and highly profitable method of reaching consumers.
Twitter gives marketers a front seat with video ads feature
FEBRUARY 11, 2016
For marketers wooing social media users amid a bombardment of competing messages, Twitter has a solution. On Tuesday, the social platform unveiled an advertising feature that enables marketers to upload a video ad and then jump to the front of the line, getting featured in Twitter’s app and its website for 24 hours. The feature is currently available to select marketers in the United States but will become available globally in the future.
5 ways online-dating advice can boost 'influencer' marketing
NOVEMBER 24, 2015
Here are five examples to make your next “influencer” marketing campaign a match made in brand heaven: 1. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location. In the world of “influencer” marketing, transparency is an absolute must for branded content.
5 Tips for Getting Into Live Streaming
NOVEMBER 19, 2015
Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
She is the marketing manager at Orbit Media Studios and gets to work with some of the brightest minds in the web development industry, including Andy Crestodina. When I moved to Chicago I worked for a real estate company and there were two women named Amy there.
Is Virtual Reality (VR) The Next Big Thing in Social Media?
Social PR Chat
JANUARY 3, 2017
Let the acronyms flows… Definitions: VR – Virtual reality; when you put this type of headset on, you are fully immersed in what you’re viewing and cut off from the “real world.” The real world with a digital overlay or element added to it.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?
Twists, Turns, and Tweets Amidst Twitter Company Chaos
JUNE 29, 2015
Firm parameters on real estate, once the holy grail of the social media network, are only getting bigger. Social Media Twitter content content marketingBy Janice Cuban.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. Before I committed to a marketing and PR career, I was a horse trainer.
3 Ways to Blow out Influencer Marketing Results
MARCH 23, 2017
Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. Those seeking to improve results might want to take a page from the real estate business. It’s heady stuff for marketers and worth the slog.
3 PR lessons from SXSW
MARCH 16, 2016
I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. Often, organizations navigating legislation and policies while struggling to enter new markets do not know where to turn for advice.
What PR Can Communicate About Philanthropy
APRIL 30, 2015
Real estate agent? I once had a client turn down a volunteer opportunity because, as he put it, “the attendees at the event aren’t our target client market.” Best Practices Featured cause marketingGiving back has been the gateway to several effective PR campaigns.
The Spin Sucks Inquisition: Martin Waxman
JANUARY 16, 2015
During the holidays, I read Richard Ford’s latest book, Let Me Be Frank With You , a linked collection of stories centering around failed novelist, sportswriter, and now retired real estate agent, Frank Bascombe.