Victorious PR

FEBRUARY 8, 2023

Regardless of the industry you’re in, PR can be your best friend. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Regardless of the industry you’re in, PR can be your best friend. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).

Industry 52

Industry Real Estate Healthcare Tourism 52

The Hoffman Agency

NOVEMBER 13, 2023

If you didn’t catch the blog post, you can check it out here before diving into the below). The main difference I noticed came from learning about our industry and the work we do in China. The post Visiting Hoffman in China — a global agency, locally relevant appeared first on The Hoffman Agency.

Local 36

Local Agency Government Travel 36

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 101

Report Automotive Media Local 101

Burrelles Fresh Ideas

MARCH 19, 2024

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business.

Travel 92

Travel Trends Tourism Transportation 92

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 106

Marketing Newspapers Print Local 106

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Ronn Torossian

OCTOBER 23, 2017

The automotive manufacturing industry Down Under is done. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

Automotive 150

Automotive Local Blogging Industry 150

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

5W PR

OCTOBER 11, 2023

The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. In PR, these relationships aren’t just with journalists and media professionals but also with clients, colleagues, and industry peers. It’s a global endeavor in the PR industry.

Publicity 103

Publicity Internal International Resources 103

5W PR

JUNE 15, 2023

In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. Their expertise includes understanding the unique selling points, attractions, local culture, and accommodation options of different destinations.

Tourism 88

Tourism Travel Local Crisis Management 88

PR for Anyone

APRIL 30, 2020

What does it mean for your industry in your state? And on a whole, industry-wide? We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is. Stay on the pulse of this and use your expertise on what you think that means for your industry and why.

Publicity 173

Publicity How To Insurance Insurance 173

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. I have to–for this blog, for our podcast, for my enewsletter, for class. And I love keeping my finger on the pulse of what’s going on in our industry. First, I am not a trend expert.

Social Media 174

Social Media Trends SMB Media 174

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

The Hoyt Organization

OCTOBER 17, 2023

The Benefits Of Business Awards & Nominations Being in the running for an industry award can certainly position your brand in a positive light, and winning can significantly boost your reputation. Promoting your nomination or victory on your website, blogs, social media channels, and email signature.

Reputation 96

Reputation Local Resources Brand 96

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell.

Strategy 78

Strategy Marketing Ethics Mobile 78

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. ·

Crisis 312

Crisis Twitter Community Conference 312

5W PR

APRIL 10, 2022

As pet ownership rises, pet products and pet service industries are booming. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Writing blogs that matter to pet owners can bring quality traffic to a company’s website. These blogs can feature products.

Marketing 78

Marketing Local Social Media Blogging 78

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo.

Industry 87

Industry Media Technology Employee 87

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you.

Pitching 131

Pitching Newspapers Report Local 131

PR for Anyone

MARCH 30, 2022

” Someone else is using you as an industry expert so you’ve earned that citation. You are seen as “famous” in your industry. Make sure you use the publicity to your advantage to position yourself in your industry and grow your visibility and your business. This is the power of media. I’d love to connect.:

Advertising 130

Advertising Advertising Publicity YouTube 130

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. This was an important question and one that should be explored beyond one student or one blog post.

Twitter 293

Twitter Community Ethics Radio 293

Deirdre Breakenridge

DECEMBER 18, 2018

When Deirdre talked about the importance of relationships in the industry, I immediately knew that I wanted to focus my assignment on the concept of building internal and external relationships. In the end, I had an organized infographic that taught a basic understanding of building and maintaining relationships in the industry.

Infographics 177

Infographics Internal International Journalism 177

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

One way to be in the public (or industry) conversation is to start it — with relevant content. Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. I remember sitting with a college student at a local Starbucks. Industry Associations. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. They’ve established a close-knit audience based on interests and industry. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand.

Trends 120

Trends Communications Big Data B2C 120

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint.

Fashion 78

Fashion Communications Brand Branding 78