Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. Next year, don’t let it come to that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). Find out how they drive traffic and get online attention. See how they market online. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). Blog post explaining new changes. Changes in competitive positioning. Letterhead & stationary.

Communications 250

Communications How To Telecommunications Employee 250

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Unfortunately, the results have not always been positive. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Recent B2B marketing video statistics. 3 Prerequisites for B2B marketing videos.

B2B 136

B2B Video Marketing Survey 136

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 114

B2B Marketing Survey Software 114

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. You also have a built-in outreach market if you promote your content. For example, this post is two clicks from the homepage.

How To 71

How To SEO Google Examples 71

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives.

Marketing 78

Marketing Infographics Content Marketing Data 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions. And that works. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. How does it work? Some can include: Filling out a form.

How To 81

How To eBook Infographics Content Marketing 81

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

MAY 8, 2023

They should clearly explain the reasons behind the adjustments, such as increased production costs, inflation, tariffs, or other market forces. Use plain language to explain the reasons behind the price adjustments and how they may affect customers. Vague or generic explanations should be avoided.

Consumer 88

Consumer Communications How To Transportation 88

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content.

B2B 88

B2B Report Survey Marketing 88

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. Best of luck in 2019! You’re in luck.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. By working backward from the headline, you get a sense of the market for your idea.

Survey 90

Survey How To Reddit Pitching 90

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. Once you have your news release headline, don’t forget to include the other required news release elements!

Writing 216

Writing Report How To Google 216

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

OCTOBER 10, 2022

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. How should you handle the news? [00:00:15] 00:01:02] So what’s a marketer to do? What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. Don’t confuse PR and market research. Sometimes a client will want to craft a survey to do double duty as a piece of customer research, or to involve the market research team in the survey design. Craft surveys that will work hard for you. Always begin at the end. . Also important?

Survey 136

Survey How To Construction Data 136

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. How to Fix Your Buyer Personas.

How To 120

How To Tools Viral Exercises 120

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. But please, don’t just mention them once on Twitter or leave a cursory blog comment. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. People often make the mistake of confusing a pitch or marketing copy for a press release. However, there are quite a few ways that press releases differentiate themselves from regular marketing efforts.

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. A great blog post can establish trust, but is it really worth someone’s contact information? We’ll explore how to judge the quality of leads later in this playbook.) Probably not. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108