Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Don’t let a lack of creativity keep you from chugging toward content marketing glory.

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Infographic: 55 blog post ideas to captivate your audience

PR Daily

Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. Use your blog to debate with and react to other content creators and industry commentators. To learn about all 55 ideas, and decide whether they are right for your content mix, consider the full infographic.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Infographic: 71 stellar blog headline ideas

PR Daily

Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. However, plenty of resources are available to help you generate fresh ideas—like this infographic. Try one of these headline templates to spark a fresh content series or just get an idea for next week’s blog entry. Check out the complete list of headline templates in t he full infographic. The post Infographic: 71 stellar blog headline ideas appeared first on PR Daily.

Infographic: Why your guest blog is rejected

PR Daily

To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. These publications are looking for contributors, and guest blogging can be a good addition to your content marketing strategy. a leading provider of bylined guest posts to major online publications, surveyed editors to find out what they’re looking for in the guest blog posts.

Infographic: Visual statistics marketers should know

PR Daily

Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. However, original graphics such as infographics outperform all other visual types, with the next closest format (videos and presentations) receiving nearly 15% less engagement. The post Infographic: Visual statistics marketers should know appeared first on PR Daily.

Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? Savvy marketers know that visual design is an essential element of their content strategy. The internet loves a striking image—and blog posts with huge paragraphs of dense industry jargon are barely skimmed, much less read carefully. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Original graphics and infographics perform the best online.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

Infographic: 21 writing tips to add juice to your content

PR Daily

Your blog serves a crucial purpose for your organization. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights. To read about all the tips to attract new audiences, read the full infographic. The post Infographic: 21 writing tips to add juice to your content appeared first on PR Daily.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write. For more insights, check out the Orbit Media Studios infographic below

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. LinkedIn Blog Posts.

7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot.

Infographic: How to maximize your LinkedIn marketing potential

PR Daily

In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Check out the infographic below to learn how to optimize your LinkedIn page for prospects, not recruiters. Matthew Royse is the regional marketing director for FIT, a Syntax company. A version of this article originally appeared on his Knowledge Enthusiast blog.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. In fact, most vertical trades will run guest pieces, and a pickup of your blog post results in the kind of multiplier effect anyone blogging for business should seek. Harness the power of guest blogging.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. Here to help alleviate that productivity pressure is an infographic found on Social Media Today , which lines up a month’s worth of content ideas for your team’s creative war chest. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Backlinks are essential in digital marketing campaigns: The more backlinks you generate, the higher your website will rank on Google. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. On the other hand, an experienced agency will produce a more informative and polished infographic.

16 stellar blogs and websites to fuel internal communication success

PR Daily

This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. They also publish sleek, engaging infographics that convey information in a fun way. The Communication Director blog also features a range of tips, opinion, interviews and Q&As to help you stay sharp. Under the “communication” topic/tab of HBR’s blog, you’ll find data-backed ideas and insights written by experts in a number of fields. Several People Are Typing—Slack Blog.

8 common blog missteps

PR Daily

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? Under each mistake, Wallagher outlines how you can rectify your misstep to boost your blog’s traffic and increase your content’s reach. Take, for example, the mistake of not adding online sharing buttons to your blog. Learn how to fix the other mistakes in Wallagher’s post and by checking out his infographic below

Infographic: How to allocate your 2019 marketing budget

PR Daily

How much will you spend on digital marketing in 2019? As online advertising gobbles up increasingly larger shares of marketing budgets, PR and marketing pros have to reevaluate their spending allocations. Where should today’s pros invest their precious marketing dollars? This infographic. Those stats include: About half (48 percent) of marketers plan to add YouTube efforts in the coming year.

Infographic: How to create content that produces results

PR Daily

Your content marketing efforts aren’t just an exercise. Maybe you want your blog post to bring more traffic to your website. This infographic from Spiralytics offers tips for creating content that serves a clear purpose. To learn more about how to create content that suits your specific goals, read the full infographic. The post Infographic: How to create content that produces results appeared first on PR Daily. Content Marketing Infographics

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog. How to use your blog to run a lead campaign based on your recent press. Why You Should Have a B2B Blog. A blog changes the picture. How to Use Your B2B Blog to Promote Your Press.

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Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product.

Infographic: How to craft captivating online content

PR Daily

The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online. Read the full infographic to uncover all the nips and tucks that writers can use to make their content stick in readers’ minds. The post Infographic: How to craft captivating online content appeared first on PR Daily.

Infographic: How marketers vary on social media

PR Daily

This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues. B2B marketers invest more in LinkedIn ads. Twenty-nine percent versus B2C marketers’ 10 percent.). B2B marketers are more likely to use blogs; B2C marketers are more invested in video offerings. Is your audience mostly on Facebook or LinkedIn?

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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know. COVID Impacts Content Marketing.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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9 blog topic resources bursting with ideas

PR Daily

Blogging can be a slog. One exhausting aspect of maintaining a blog can be generating fresh ideas—but it doesn’t have to be. Several seasoned blogging pros have created tools for triggering a ton of writing topics. Klock Work Infographic Idea Generator. Impact’s Blog Title Generator. Hubspot’s Blog Topic Generator. Enter three words, and you’ll get a list of five blog post headlines. This will help you quickly find blog post ideas.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. Some 70% of marketers post Instagram stories more than once a week. To learn how to make your Instagram offering stand out, read the full infographic.

Infographic: Content marketing from A to Z

PR Daily

Content creation starts as an easy investment, a few blog posts and a new page on your website. However, optimizing the benefits of your blog or video channel requires discipline and experimentation. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. offers a comprehensive guide for content marketers with tips for creation and measurement, along with resources for better distribution.

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. This is even more important with a third-party blog because online audiences vary. Every brand journalist.

Infographic: Have you checked all your SEO boxes?

PR Daily

This infographic from Leapfroggr shares essential elements for enhancing the SEO of your website. Build links through guest blogging and social media efforts. To learn all the ways you can improve your site’s SEO, read the full infographic. The post Infographic: Have you checked all your SEO boxes? MarketingFor the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps. .

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Infographic: 18 business books for busy PR pros

PR Daily

See the full list from the infographic. Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on his Knowledge Enthusiast blog. The post Infographic: 18 business books for busy PR pros appeared first on PR Daily. Infographics PR PR books PR infographicDo you have a hard time fitting reading into your hectic schedule?

Infographic: 27 tips to power your content marketing efforts

PR Daily

Crafting an incredible video, blog post or infographic can be a formidable task on its own, but fighting for attention online adds an extra layer of difficulty. An infographic. Find more tips for creating content that will break through the noise on the crowded digital landscape in the full infographic below Content creators have a tough job.

4 blogging ideas for brand managers

PR Daily

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. Use an infographic as a pitching tool.