ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. It’s a paradox of business writing that shorter documents take more time to create and edit. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

JULY 25, 2023

This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities. Influencers can document the event through live videos, stories, and posts. The post Engaging Food Influencers for Snack Brand PR Success appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. Document Everything. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

The Hoffman Agency

MAY 18, 2021

I learned everything about PR from sourcing sessions, briefing documents, building media lists, vetting potential targets, news coverage monitoring, media relations, and ultimately … storytelling. I enjoyed putting together a document on editorial calendars. Another project was developing a briefing document.

Internal 36

Internal International Fashion Agency 36

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Join the group here.

Pitching 136

Pitching Interviews Video Report 136

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. This may involve producing sponsored videos, blog posts, or podcasts that provide valuable information, advice, or entertainment related to parenting and family life.

Brand 55

Brand Branding Instagram Community 55

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> During this phase, the team created design mockups (in Keynote) for different types of pages—like main navigation pages, offer pages, landing pages, and the blog.

Web 60

Web Internal International Storytelling 60

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques. It’s true that the Intel document sits in the public domain (Intel’s press room).

Company 60

Company Media Storytelling Interviews 60

PR in High Definition

NOVEMBER 29, 2021

These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite.

Film 62

Film Travel Television Local 62

Mora Communications

NOVEMBER 7, 2017

Remember effective PR is effective storytelling. It has been well documented when people are fact-gathering in order to make a decision about assisted living facilities and long-term care facilities they frequently look online and to their local media. Assisted Living Marketing Blog | Copyright © Mora Communications Inc.

Strategy 40

Strategy Advertising Advertising Storytelling 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Communications Conversations

OCTOBER 13, 2015

One execution of that campaign was its 10-Day Minnesotans project which asked a select number of influencers to visit Minnesota for a week and document their experience on Instagram. I blogged about it earlier this year. Simple, but brilliant. What a great way to give folks a different perspective on our great state!

Corporate 60

Corporate Creativity Employee Instagram 60

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. Build the rest as you can and be fearless in your storytelling and rigorous in your truthfulness. I develop them for clients.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. 3–Visual Storytelling. ” In other words, good PR can’t be executed in a vacuum. #3–Visual

Storytelling 230

Storytelling Technology Tools Infographics 230

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience.

Software 78

Software System Training Enterprise 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011. Do you see the problem?

Construction 40

Construction Internal International SEO 40

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. What’s causing this disconnect?

Leadership 111

Leadership Brand Branding How To 111

ISEBOX

JANUARY 14, 2016

All of a sudden, what would have been a simple “So yeah, I did this crazy thing,” story that would have had a shelf-life of eleven seconds, became an immersive, fully engaged storytelling experience, so real, that my audience could shiver along with me as they saw my entire body go from cold, to freezing, to Smurf, in the span of a minute.

Blogging 0

Blogging How To Video Course 0

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. Enable Data Visualization to Empower Data Storytelling. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. 5) Picks from the vendor blogs. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive. Here we go….

Software 101

Software Reddit Marketing Survey 101

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago. Have a great week.

Tools 69

Tools Insurance Insurance Handbook 69

Communications Conversations

MARCH 14, 2017

And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever. I wrote a blog when I first joined 3M about what it is like to jump the fence. Oh where to even begin on this question.

Ethics 68

Ethics Leadership Examples Fashion 68

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. She also gets a mention in the article.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52