PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

Construction 40

Construction Internal International SEO 40

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. What’s causing this disconnect?

Leadership 111

Leadership Brand Branding How To 111

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. Enable Data Visualization to Empower Data Storytelling. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. 5) Picks from the vendor blogs. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If Here we go….

Software 103

Software Reddit Marketing Survey 103

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Rethinking internal and external comms. Test, test, test.

Marketing 170

Marketing Employee Content Marketing Training 170

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52