Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox.

Measurement 120

Measurement Case Study Pitching Agency 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. The contributors all responded to a blog post in late August. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Conclude by Measuring Your Initial Success  . Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Mora Communications

NOVEMBER 2, 2017

Create targets that you can measure. . Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Establishing yourself as an expert in your field. Set timelines. Be clear, specific and targeted. Be realistic.

Brand 66

Brand Branding Product Launch Google 66

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

Case Study 102

Case Study Internal International Study 102

Barokas

AUGUST 16, 2017

How can we best measure PR’s impact on these goals? A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas). It’s imperative to share this document within the first week and prior to your second meeting. Who is your targeted persona?

Meeting 60

Meeting Internal International Agency 60

Barokas

AUGUST 16, 2017

How can we best measure PR’s impact on these goals? A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas). It’s imperative to share this document within the first week and prior to your second meeting. Who is your targeted persona?

Meeting 60

Meeting Internal International Agency 60

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media.

Agency 60

Agency Social Media Government System 60

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo.

Twitter 107

Twitter Analytics Community Facebook 107

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. A documented content strategy is equally critical to building an impactful marketing strategy. Despite the effort, not enough people are finding and engaging with the content.

Marketing 49

Marketing eBook Case Study Comparison 49

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Hourly The gravitation toward performance-based pricing and away from hourly rates resulted from customers’ demand for measurable value.

Radio 100

Radio Print Television Local 100

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. A paltry 40% of respondents have a documented content marketing strategy. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes?

Content Marketing 120

Content Marketing B2B Marketing eBook 120

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. This attention to detail will help ensure your pitch doesn’t get deleted on sight.

Pitching 40

Pitching Media Radio Print 40

Sword and the Script

JANUARY 19, 2016

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? There are several references to Moz and PR on this blog. by Frank Strong.

Digital PR 60

Digital PR Tools SEO Web 60

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. After all, as the old proverb goes: “What gets measured gets managed.”. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. Download your own Performance Pack here.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Choose workflow experiments. Assign project teams. It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. Introductory pitches. What client wants to pay for “reading?”

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs.

Agency 48

Agency Real Estate Social Media Writing 48

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. And it has two small visuals in the entire 12-page document. There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics).

Marketing 42

Marketing Print Guidelines Wikipedia 42

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115