Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. What are the benefits? How will we do it? Step 4: Work out the plan.

How To 396

How To Measurement Data Writing 396

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.

Measurement 120

Measurement Pitching Internal International 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance. How are editorial calendars used?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. PR measurement evangelist Mark Weiner passed in December.

Brand 147

Brand Branding Reddit Pitching 147

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 63

Pitching Consumer How To Meeting 63

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 97

Media Nonprofit Pitching Analytics 97

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 105

B2B Survey Pitching Software 105

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Utilizing data to measure the effectiveness of marketing efforts. The success of PR is measured by changes in perception, trust, and overall reputation. Meanwhile, success in marketing is measured by metrics such as sales, leads, and return on investment (ROI).

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Cutting the clutter in terms of the content you pitch and publish is a quick way to work more efficiently and prove to the C-suite that you’re focusing on what works and doing less of what doesn’t.

Comparison 294

Comparison Advertising Advertising Analytics 294

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. We measure success based on our strategic communications plan and how it helps you achieve your business goals. Related Articles: HMA PR: To Pitch or Not To Pitch? Photo courtesy of Pexels.

Resources 135

Resources Pitching Journalism Agency 135

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 94

Pitching Print Measurement Report 94

Wadds Inc.

AUGUST 15, 2023

A digital version of each article will be published on the #FuturePRoof blog. Pitches are invited during the remainder of August, with text and images submitted by the end of September for publication before the end of October. If you’d like to submit a pitch, you can do so via this form or email stephen.waddington@wadds.co.uk.

Tools 98

Tools Community Energy Print 98

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch.

Technology 167

Technology Publicity Software Pitching 167

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. You should be able to track what happens with the content in your blog and newsroom.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Mindful Marketing

JUNE 22, 2015

Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50