B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

B2B 116

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Distribution, technology, strategy and measurement are outsourced far less frequently. Blogging benchmarks. How long does it take to write the average blog post?

Why It’s Hard to Measure PR in the First Place


In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders.

How Cision® Impact Measures Earned Media

Beyond PR

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? .

How to Measure The True Value of PR

Beyond PR

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value .

B2C 82

What Goes in an Annual PR plan


Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure if web traffic to a particular landing page increased because of a video campaign. You can measure how many people shared a post on social.

Google Analytics - An introduction for PR teams


Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. SaaS,Blog,News,carousel

An Evening at Ready Set Raise


is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. No BS BlogLast night, I had the pleasure of attending the Ready Set Raise demo night put on by the Female Founders Alliance.

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

A monitoring platform can often provide data on where a particular news item or blog post originated (by country or state), what the readership or viewership of a news or television outlet is, and can even provide the approximate gender mix of an audience on a social platform.

How to Improve Your B2B Content Marketing

B2B PR Sense

Develop a Documented Content Strategy. While everybody seems to see the need for content, many people overlook the need to document it. As shown by the MarketingProfs report , only 41% said that they have a documented content strategy. Why is documenting your strategy important?

B2B 223

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track. Creating content for your own blog?

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world . PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels.

Defining Your PR Goals for your Brand Campaign

Mora Communications

Create targets that you can measure. . Make it a living, breathing document. . Blog brand campaign Media Relations PR CampaignBefore launching a new PR campaign, make a list of your business goals and main media objectives.

Brand 75

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? by Frank Strong.

Ready, Set, Onboard


How can we best measure PR’s impact on these goals? It’s imperative to share this document within the first week and prior to your second meeting. No BS BlogOnboarding new clients is the honeymoon period of the new relationship.

Ready, Set, Onboard


How can we best measure PR’s impact on these goals? It’s imperative to share this document within the first week and prior to your second meeting. No BS BlogOnboarding new clients is the honeymoon period of the new relationship.

How to Write an Agency Brief

Action PR

Very simply, an agency brief is a document that summarises what you want your agency to do. What are you going to measure? Put your answers to these questions in a simple word document and take your agency through it over the phone or in a meeting.

5 essential elements of an effective PR plan

PR Daily

M = Measurable. How will the firm document and demonstrate results? Is the budget documented? A version of this post first appeared on the Axia Public Relations blog. If you’re new to using public relations to build your brand, starting a PR program can seem daunting.

9 New Year’s resolutions for content marketers

PR Daily

That’s because that one high-quality, in-depth blog post you develop is ultimately way more meaningful than 10 micro-blogs you dash off in an afternoon. Stop guessing, and start measuring. Document everything.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

Tools 170

B2C Content Marketing Trends: Key Findings from the 2015 Study


While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

B2C 212

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

5 essential elements of an effective PR plan

PR Daily

M = Measurable. How will the firm document and demonstrate results? Is the budget documented? A version of this post first appeared on the Axia Public Relations blog.

How to Get On in New Communications: Be Nice


Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Michael blogs at B2B Marketing Insider.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

SEO 212

Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. More blog traffic? Each goal is clearly defined and measurable, like “complete 75% of enrollment for workshops.”

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help.

Agency 170

PR Metrics Deconfuzzled.

Rock the Status Quo

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST).

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received?

Inbound PR With Iliyana Stareva

The Resolution Blog

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Studies have revealed that of the 88% of B2B marketers who use content marketing, only 32% have a documented strategy. Think of your B2B content marketing strategy as a compass that guides you through the planning, production, promotion and measurement of your content.

B2B 305

How To Develop Your Digital Content Strategy


Your blog? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What outcomes will you measure? – what do you want to measure?

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. No attention to outcomes measurement. Today’s PR firms can usually customize a measurement program for a particular campaign.

Agency 190

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success.

5 Key Takeaways From Social Media Marketing World


This includes all social posts and blog posts. Embrace data and deliver measurable ROI results. Kelly said marketers fear data, which documents measurable results of a marketing campaign. There should be a trackable link in every blog post, Instagram bio section and tweet.

7 ways to wrangle an unpredictable leader

PR Daily

Document everything. PR measurement can provide data that proves the CEO’s blunders are indeed serious mistakes. A version of this post first appeared on the Glean.info blog. Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face.

Smart methods to keep an eye on your competition

PR Daily

RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Competitors often post documents online, thinking no one will find it if they don’t link to it. A version of this post first ran on the Glean.info blog.