Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. What is a business case?

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

APRIL 2, 2024

This helps understand the key points of an article without having to spend time reading the entire document. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Measurement templates. based customers were impacted.

Reddit 173

Reddit Software B2B Technology 173

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes.

Analytics 81

Analytics Comparison Google Interviews 81

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Note that this drop in blog usage could be explained by the study’s + 5% margin of error.).

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Michael Dolmatch. Director of Communications, Yext. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. Where does it end?

Survey 134

Survey Measurement System Education 134

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 94

Training Trends Media Survey 94

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

5W PR

MAY 10, 2021

It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. The good news is that today, you can record and document PR campaigns conducted by spoken word. Analytics from data is a significant aspect in strategic planning, measuring, and putting the ideas into effect.

Data 88

Data Publicity Analysis Measurement 88

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 145

Media Relations Media Print Software 145

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 80

Case Study Study Brand Branding 80

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. The contributors all responded to a blog post in late August. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Conclude by Measuring Your Initial Success  . Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound?

Measurement 120

Measurement Case Study Pitching Agency 120

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Agency Tools Resources 136

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS).

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Practical Law Construction

JULY 28, 2022

The question that will perhaps be of most interest to readers of this blog is how far the judgment in Martlet v Mulalley resolves or provides guidance on issues that arise in other cladding disputes. First, the judgment contains a detailed discussion of the relevant Building Regulations and Approved Documents issued thereunder.

System 52

System Construction Meeting Exercises 52

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

ReimaginePR

OCTOBER 24, 2015

Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure if web traffic to a particular landing page increased because of a video campaign. You can measure how many people shared a post on social. Raised awareness is a goal – it’s not definitive.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Barokas

SEPTEMBER 28, 2018

is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. MoxieReader offers an extensive collection of books, measurable reading goals and positive reinforcement on the student’s reading journey. . Future Sight AR (Houston, TX).

Construction 111

Construction Case Study Mobile Meeting 111

Sword and the Script

MARCH 21, 2017

I was reminded of this in reading a piece by Chris Brogan called Nobody Reads Your Corporate Blog Because It’s Boring. In my assessment, it’s a far bigger problem than documenting a content strategy. See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success.

Marketing 63

Marketing B2B Corporate Survey 63

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Only 30% of marketers have a documented content strategy in place. Brilliant content posted on your website, blog or newsroom will not do the job.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

OnePitch

SEPTEMBER 8, 2022

We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. What’s your best tip for measuring PR? Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Pitching 98

Pitching Consumer How To Education 98