Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Communications Conversations

OCTOBER 12, 2021

And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. A simple visit to your Google Analytics “Acquisition” tab will show you exactly how much traffic those social sites are driving to your site/blog.

Social Media 87

Social Media LinkedIn Media Analytics 87

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. What is EMV anyway? How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Resolution Blog

NOVEMBER 8, 2019

No-follow links are generally used for: Paid links (to eliminate people buying links) Comment sections of blogs and forums (to stop people adding spammy comments with a link) Anything involving what Google dubs “untrusted content” This is all very well and good, but some publishers panicked and “no followed” everything.

SEO 120

SEO Google Wikipedia Web 120

Communications Conversations

OCTOBER 19, 2022

They’re littered across the web. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. ” Translation: The metaverse and the tech that it involves is definitely coming for us all–just not in 2022-23. #4- 4- TikTok as a search engine?

Social Media 68

Social Media Media Video Facebook 68

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. It’s so easy to say “over to the web design firm.” There are 28.8 of US businesses.

Tools 113

Tools Analytics Google Web 113

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To Google SEO Pitching 62

Buchanan PR

AUGUST 21, 2023

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. As Canva learns with more images it can only improve, but their competitors definitely have a head start. Our request was waiting in the queue all day.

Tools 86

Tools Web Creativity Study 86

ReimaginePR

MARCH 17, 2015

I expected the response to be a resounding yes – as in my mind, scraping an email off of the web, adding it to an untargeted list and blindly blasting a release undermines a publicist’s primary objective: to build and maintain the integrity of relationships with the media and public. The latter notwithstanding, a debate waged on Facebook.

Web 120

Web Fashion Social Media Blogging 120

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. There are definitely niches that have more guest-posting sites available, but that doesn’t mean those sites are more or less effective. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 91

Analysis SEO Guidelines Google 91

PR 20/20

JUNE 30, 2022

But isn’t a pillar page just a really long blog post?”. A pillar page makes it easier to find blog post topics to cover and helps you write faster because of the singular focus and shared research. This step should be the easiest of them all—just pretend like you’re writing an old-fashioned blog post… just a little bit longer.

Engineering 80

Engineering SEO Instagram Writing 80

The Resolution Blog

NOVEMBER 16, 2015

This extension helps you make sure you spot any typos when writing on the web. While it’s not going to remarkably change your sell-ins, it does help you know that if someone has opened and re-read the email a few times, they are number one on your follow up list as your story has definitely caught their eye.

Pinterest 120

Pinterest Creativity Web Tools 120

Deirdre Breakenridge

DECEMBER 18, 2017

Talking to people is how I made it on this blog! So, it definitely works :-). Sedale McCall is a digital communications professional with experience in social media strategy, SEO, social advertising/paid media, digital analytics and web development. Think about what skills you need to get to the next level.

Case Study 224

Case Study Trends Instagram Social Media 224

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia. Great post.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

Melissa Agnes

FEBRUARY 5, 2015

It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and. Is negative SEO a risk you should plan for?

SEO 124

SEO Engineering Crisis Crisis Management 124

Communications Conversations

AUGUST 27, 2019

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. It definitely resonates with today’s online users. Capitalize on Media Sharing Opportunities.

Strategy 75

Strategy Media Analytics Radio 75

PR in High Definition

APRIL 23, 2020

But with so many businesses and individuals alike flocking to Zoom, there have been reports of potential security flaws, with half a million Zoom users’ details found on the Dark Web according to The Daily Mail. downloads in just its first week. downloads in just its first week.

Energy 62

Energy Sports Print Web 62

Solo PR Pro

APRIL 6, 2021

Definitely couldn't get through the work week without at least a little support from these guys, too. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Laura Frnka-Davis, APR, Principal, LFD Communications.

Tools 89

Tools Google LinkedIn Leadership 89

Rock the Status Quo

OCTOBER 19, 2015

Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews. They are intertwined, like laces on your sneaker.

Software 100

Software Google Reputation Social Media 100

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

APRIL 30, 2019

Further down on page one of that search, you’ll find this post of the top 100 beer blogs and web sites –a quick search through that list leads you to all sorts of potential influencers to dig into more. But, some of those people are also garden-variety influencers with a blog, Instagram or YouTube channel.

Tools 111

Tools Twitter Local Pitching 111

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? What is your favourite blog/website/podcast (in relation to the topic) and why? Email or call discuss?

Interviews 28

Interviews B2B Blogging Real Estate 28

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! Of course, there’s plenty more each did, but you get the gist. Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

Cision

SEPTEMBER 12, 2016

A recent example of this was a blog post discussing how helpful hashtags are on LinkedIn ( LinkedIn recently added a hashtag functionality to its search feature ). In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. The other 65%?

How To 120

How To LinkedIn Instagram Twitter 120

Solo PR Pro

MAY 8, 2018

Web design and management. Today, we have an even broader definition of “Solo PR Pro.” We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Public affairs. Search Engine Optimization (SEO). Social media consulting. Writing and editing. What has changed?

Public Affairs 40

Public Affairs Internal International Community 40

Onclusive

APRIL 12, 2018

This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. For certain, if you currently have a job in journalism it is definitely good training for a career in PR. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.

Digg 100

Digg Publicity Journalism Insurance 100

Critical Mention

JANUARY 8, 2019

To connect with journalists, you can offer to guest blog for their publications as a subject matter expert, so when the time comes around for them to publish your news, you would have already built a connection. Sometimes even the best press releases get rejected because the company does not have a relationship with the journalist.

Strategy 72

Strategy Pitching Measurement LinkedIn 72