Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To Google SEO Pitching 62

Melissa Agnes

FEBRUARY 5, 2015

For all of you ethical readers out there, I know what you’re wondering. It’s definitely worth being aware of and having a conversation about with your IT department, SEO firm or web agency. So, when you have this conversation with your web team, be sure to ask them if: They’re aware of this risk; and.

SEO 124

SEO Engineering Crisis Crisis Management 124

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics. * * *. How do you measure influencer marketing results?

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. How do you compare a brief mention in a top tier business publication to a product review in a blog? The idea is to add a weighted average of those missing to the share of voice benchmark.

Case Study 118

Case Study Software Data Web 118

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Presspage

AUGUST 1, 2017

Over two decades after the introduction of the world wide web, the Information Age has come to an end. This may not generate leads or boost sales, but it will definitely support your PR and brand image. It needs to be an understandable part of your brand image, brand story, ethics and goals. The Age of Experience.

Ethics 74

Ethics Web Conference Tools 74

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

PR in High Definition

JULY 28, 2016

Sites like www.copyscape.com , for example, scan your website content and flag content that has been duplicated elsewhere on the web. Sites like Grammarly compares text with over 8 billion web pages – as well as giving it a good proof. Use online tools to scan work for plagiarism. Never cut and paste text. You’re better than that!

Web 48

Web Reputation Employee Policies 48

Mindful Marketing

AUGUST 24, 2018

Regular readers of this blog know that effectiveness is only one of the assessments that Mindful Marketers make. The other involves ethics. Or, should a person innocently surfing the web have to see a close-up of a severely bruised and gashed cheek? ” Subscribe to Mindful Matters blog. Who else saw the ads?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. And definitely sign up for his newsletter, it’s a great way to start your week.

Social Media 40

Social Media Media Community Web 40

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. In this article, we’ll walk through a working definition of AI for content marketers. The model is called GPT-2 and it learned how to write this well by analyzing eight million web pages. Content Strategy and Intelligence.

Content Marketing 40

Content Marketing Company System Marketing 40