PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Connect with Shawna. How they met.

Television 52

Television YouTube Pinterest Radio 52

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Newspapers and television are for old people. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 99

Media Nonprofit Pitching Analytics 99

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. “Nail the elevator pitch.”. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Stephen Waddington

JULY 6, 2020

Creative and social activities have been particularly challenging. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. The COVID-19 crisis has accelerated a shift in flexible and virtual working, but these were trends that were already well underway.

Report 130

Report Video Television Trends 130

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Buchanan PR

AUGUST 28, 2023

Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. They edited the video to read “I want hardworking lawyers who will win my case” as the background sound plays “we’ve got what you’re looking for.” *The title of this blog references the “she’s/he’s a 10” trend.

Social Media 84

Social Media Trends Viral Media 84

Critical Mention

JULY 28, 2018

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. Q: What went into the creative process behind Brockmire?

Film 113

Film Television Creativity Google 113

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. For example, Cision found that retirees discuss in-room dining and on-demand television programming more than other travelers.

Travel 120

Travel Hotels Television Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

MAY 23, 2018

The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Even better, audiences are typically more targeted and engaged than in television and radio markets. Don’t overlook blogs. Is your client still hesitant to embrace blogs?

Media Relations 136

Media Relations Publicity Media Blogging 136

5W PR

OCTOBER 18, 2018

I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. In this climate, we can expect the pendulum to swing back towards creativity in the coming year. The Return of Real Creative.

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer 60

Consumer How To Advertising Advertising 60

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Prohibition

JANUARY 30, 2019

As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. Is a PR job desk-based work?

Pitching 54

Pitching Media Film Enterprise 54

PR for Anyone

SEPTEMBER 16, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. But get creative. Pick one of these and start pitching the media today! You won’t get covered if you don’t start. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

Prohibition

JANUARY 30, 2019

As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. Is a PR job desk-based work?

Pitching 48

Pitching Media Film Enterprise 48

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. To truly stand out, you need creativity, innovation and originality. Everyone applying for a position in PR should be writing a blog. The biggest change, however, has been because of technology.

Writing 120

Writing Engineering Journalism Analytics 120

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Mindful Marketing

AUGUST 23, 2020

But, should people who have to ask their TVs to “play something ” even be watching television? Likewise, Comcast’s Xfinity has integrated creative voice commands , such as “Surprise Me” and “Happy Stuff” in order to serve up spontaneous and hopefully stimulating shows.

Film 69

Film Television Ethics Engineering 69

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Will ChatGPT replace public relations professionals? “It

Interviews 100

Interviews Publicity Technology Social Media 100

Mindful Marketing

MARCH 12, 2021

When we watch a television series, a feature film, or a Broadway show, we know that the actors are not the actual people—it’s a morally-acceptable accommodation that Alec Hill calls “ mutual deceits.” ” Subscribe to Mindful Matters blog. Not necessarily. Learn more about the Mindful Matrix.

Film 74

Film Television Examples Analysis 74

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Critical Mention

OCTOBER 27, 2018

Finally, we were proud to be DISH Media Sales’ first-ever digital agency of record and help them develop brand positioning and a digital media campaign that met the demands of the rapidly, and sometimes chaotically, evolving programmatic television space. What has been your most fulfilling experience thus far?

Interviews 79

Interviews Media Content Marketing Facebook 79

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”.

Brand 60

Brand Branding Content Marketing Film 60

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

NOVEMBER 25, 2010

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S. In 2003, when we made the big move from California to D.C.,

Hotels 89

Hotels Television Twitter Facebook 89

Bad Pitch Blog

AUGUST 11, 2007

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Some of this insight can easily be applied to other blogs. Alan details this for one of his clients.

Journalism 40

Journalism Television Pitching Measurement 40

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. “Who would want to do that?” Yet here we are.

Publicity 87

Publicity Ethics Technology Government 87

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

APRIL 3, 2017

To me, Disney was all about the many characters on television — thanks to video tapes and residing in storybooks where I would begin to dream about singing like Ariel, finding my Prince Charming like Cinderella or saving my nation like Mulan. Looking forward.

Transportation 28

Transportation Mobile System Video 28

PR Fuel

AUGUST 7, 2018

I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. Then write following the sequential order. Why Press Release Outlining is Vital. Following Form.

Writing 40

Writing How To Report Comparison 40

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. They also need amplification.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

ISEBOX

JANUARY 14, 2016

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” The post How to Make Content So Good, It Should Be Illegal Guest Blog Post by Peter Shankman appeared first on.

Blogging 0

Blogging How To Video Course 0