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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. in the business world, and particularly in Silicon Valley.”

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. “Nail the elevator pitch.”. Our plan is to think outside the box for earned media. AirPR: You started your career in journalism.

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Connect with Shawna.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Even better, audiences are typically more targeted and engaged than in television and radio markets. Don’t overlook blogs. Is your client still hesitant to embrace blogs?

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How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Digital led creative, rooted in an audience insight, will cut through noisy channels.

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