Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. The ability to analyze the effectiveness of branding or creative messaging elements. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. AdAge, the other ad industry publication of long standing, also covers ad tech news, but it also has opinion pieces.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

OCTOBER 7, 2016

I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. Rude reps- we all do our best to make things easy and for good television but over demanding or truly rude or inconsiderate reps can’t absolutely blacklist a talent. Be kind and be honest.

Pitching 275

Pitching Television Energy Social Media 275

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Reporters are looking for creative stories during this time. That means that in January you are pitching stories for May or June editions. Regional publications are two months out. Many people are on vacation.

Publicity 246

Publicity Pitching Television Newspapers 246

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

Transportation 59

Transportation Film Television Education 59

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Join the conversation as they discuss everything from career transitions to the beauty of pro-aging.

Storytelling 130

Storytelling Airlines Film Energy 130

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

Critical Mention

JULY 28, 2018

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. Q: What went into the creative process behind Brockmire?

Film 113

Film Television Creativity Google 113

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Newspapers and television are for old people. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

wiredPRworks

MAY 25, 2022

Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are there videos of people using your product in creative or offbeat ways that you can promote? Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

NewsWhip

APRIL 27, 2023

Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. TVEyes TVEyes is a broadcast media monitoring tool that enables users to search, view, analyze, and report-on international television, radio, and podcast content.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? who trusts your team of talented creatives to do their jobs and achieve results. It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL. Keep your content varied and interesting.

Television 111

Television Writing Storytelling Video 111

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of television and radio, they must wait and see or check the newscasts’ scheduled programming guide as a way of knowing what stories are offered. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

Stephen Waddington

JULY 6, 2020

Creative and social activities have been particularly challenging. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. The COVID-19 crisis has accelerated a shift in flexible and virtual working, but these were trends that were already well underway.

Report 130

Report Video Television Trends 130

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Buchanan PR

AUGUST 28, 2023

Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. While the overall trend may not seem as relevant to certain types of companies, determine how you can integrate branded products and services to add a fun spin to branded content.

Social Media 84

Social Media Trends Viral Media 84

The Hoffman Agency

AUGUST 4, 2023

In fact, nearly all my peers had their sights set on film, television or music. The magic and creativity that first intrigued me faded, replaced with technicalities and monotony. Still, as much fun as it was, I craved something more creative than writing “for loops” to hash and crack passwords.

Film 36

Film Television Creativity Course 36

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 89

Brand Branding Marketing Ethics 89

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power.

Marketing 106

Marketing Newspapers Print Local 106

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Stephen Waddington

MAY 10, 2022

The report is a damning read on a fast growing and emerging part of the creative sector. "As Ofcom tells us children turn to influencers because they don’t see themselves or their interests effectively represented on other communication channels including television," said Guthrie. That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

Konnect Agency

NOVEMBER 14, 2022

The app totes an algorithm so good that users have been known to watch a continuous stream of videos for so long that their in-app time competes with their television viewing time. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Cision

OCTOBER 9, 2015

For example, Cision found that retirees discuss in-room dining and on-demand television programming more than other travelers. Images: bluesbby , Helen Penjam , Keoni Cabral ( Creative Commons ).

Travel 120

Travel Hotels Television Consumer 120

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

5W PR

OCTOBER 18, 2018

I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. In this climate, we can expect the pendulum to swing back towards creativity in the coming year. The Return of Real Creative.

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

AUGUST 26, 2019

So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create. As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Kelsey Sutton | @kelseymsutton. David Griner | @griner.

Twitter 177

Twitter Advertising Advertising Report 177

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. But in such unforgiving conditions mavericks thrive.

Examples 60

Examples Film Transportation Creativity 60

Polaris

APRIL 7, 2015

Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. However, length can vary depending on the creative concept. Use the same footage to create content for television, as well as online and social platforms.

Video 100

Video Brand Branding Content Marketing 100