ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active.

Video 132

Video Strategy Marketing Instagram 132

Doctor Spin

JANUARY 2, 2024

I always ask the Magical PR Strategy Question. This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Here we go: The Magical PR Strategy Question Spin for the win.

Strategy 52

Strategy eBook Journalism Resources 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

DECEMBER 1, 2020

Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. It can serve as a strong foundation for the creativity and individuality that human writing creates.

Blogging 62

Blogging Technology Writing Customer Service 62

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. Whether you’re talking to a stakeholder or CEO, play the long game by creating a sustainable strategy, which is one with a network of mutual support.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Here are a few strategies you should consider when generating content.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. There are several tools and creative ways to get your post read by the audience you’re targeting.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity. Engaging with publics as part of the creative process.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.

Digital PR 62

Digital PR Strategy How To Marketing 62

Cision

DECEMBER 14, 2015

A piece of content is only as good as the strategy behind it. At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. At that point, it’s time to consider other strategies to add to the mix. One of my favorite content marketing strategies is guest blogging. Choose Blogs That Get More Traffic than Yours.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

5W PR

AUGUST 3, 2021

Creative Product Sampling Techniques. There are quite a few benefits of this strategy. The post Product Sampling as Part of your Campaign Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. It had people from remote places who had never tasted burgers before comparing the Whopper and the Big Mac.

Strategy 88

Strategy Consumer Survey Creativity 88

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

Contently - Strategy

SEPTEMBER 19, 2023

Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What Does Google Perspectives Mean for SEO Strategies?

Google 52

Google Strategy Reddit SEO 52

5W PR

JUNE 14, 2024

AI in public relations also empowers PR professionals to pinpoint emerging patterns and adjust PR strategies promptly, ensuring their communications remain current and pertinent. Investment in PR as a Strategy for AI Companies For AI companies, putting resources into strong PR efforts is a smart business decision.

Publicity 78

Publicity Analysis Healthcare Tools 78

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

Prohibition

MAY 10, 2023

Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

JANUARY 6, 2023

A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign.

Video 62

Video Strategy SEO Engineering 62

5W PR

MAY 7, 2024

After identifying key challenges, we outlined strategies for evolution: Job Searching & Hiring: Recognizing the shift towards multi-job applications, we emphasized the importance of companies standing out by meeting candidates where they are, leveraging creative content across platforms like Instagram and TikTok.

Employee 78

Employee Leadership System Instagram 78

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. Has your B2B agency stopped bringing creative content ideas?

Strategy 119

Strategy Crisis Marketing B2B 119

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Integrated social strategies also require integrated social tools. Learn the steps for building your successful enterprise-level social strategy.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.

Strategy 101

Strategy Measurement Financial Analytics 101

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Devoting even just a little attention on your social media strategy can make for a big payoff in 2016. I’m willing to bet it could use a little end-of-year straightening up.

Social Media 120

Social Media Strategy Media Customer Service 120

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. The art of the follow up can be its own blog post. Follow up, but know when it’s time to stop.

How To 321

How To Media Report Pitching 321

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 78

Resources Creativity Publicity Local 78