Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. Me included.

Digital PR 45

Digital PR Trends Training Media Training 45

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we call this: Investor Relations (IR) ( blog posts ) Not all online traffic is paid for by ads.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

SEPTEMBER 21, 2017

Why does anyone read your blog posts or articles? If you are tracking blog readers, you should go go beyond the number of visitors and where they came from. New PR Measurement Course. If you have not yet signed up for the 15 Digital Skills free email course, do that now. What are they looking for?

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

JANUARY 21, 2017

Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Be a fangirl.

How To 100

How To Media Case Study Resources 100

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work?

Facebook 171

Facebook Advertising Advertising Digital PR 171

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Williams & Associates.

Energy 64

Energy Study System Writing 64

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Of course, there’s an element of truth in that story: right at this moment, countless CMOs are stuck between a rock and a hard place. And that made me yawn, too!

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Pitch some fast blog post ideas related to their audience and their needs. Post by Nadia Cakes.

Real Estate 195

Real Estate Pitching B2C Fashion 195

PR News

NOVEMBER 7, 2016

Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Six Questions to Ponder Now appeared first on PR News Blog. Who hasn’t done that in… Continued. The post Do Your 3 Search Words Suck?

Google 117

Google Course Blogging Industry 117

PR News

JUNE 12, 2017

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued.

Industry 102

Industry Course Blogging Conference 102

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. What does PR do? One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy. How do you strategically navigate PR efforts that will bring the most awareness to a small business?

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Please support my PR blog by sharing it with other communication professionals.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Rock the Status Quo

MARCH 9, 2015

Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post! What is the most hilarious PR stunt you’ve ever done? What intimidates you most about digital PR? Where does she find time to do it all? Right now it’s semantic SEO!

SEO 100

SEO Web Education Digital PR 100

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

ZudePR

MAY 22, 2015

Zude PR , that is. A gratitude blog post if you will. I’ve known Inverness and Edinburgh-based Platform PR MD Jane Cumming for the best part of 20 years. Ever since we were thrown together as buddies on a touchy-feely training course in Dundee. Get The Latest Digital Marketing Developments By Email.

eBook 113

eBook Crisis Management Small Business Training 113

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. I’d even started a running blog to practice. These authors were blogging all the latest information. Digital PR.

Digg 104

Digg SEO System Reddit 104

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. We’ve also included it on our blogger outreach tools post. Pricing: Free 13.

SEO 83

SEO Web Tools Analysis 83

5W PR

APRIL 8, 2021

It should, of course, be bold type and the font should be larger than the body text. To be newsworthy, it should, of course, be “new”. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Remember that in order to get anyone to read a press release you must first “grab their attention”. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. This is, of course, stupid. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com.

Brand 52

Brand Branding eBook Resources 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 5) Picks from the vendor blogs and PR trades. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

DECEMBER 5, 2018

As with most things, of course, building brand awareness can be a process that requires some testing and refinement. PR companies will be able to work with businesses to measure the success of their strategies along the way and improve the chances of long-term success.

Consumer 74

Consumer Publicity Marketing How To 74

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Agency 49

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. I’m also focusing on taking electives courses that will help me in leadership development.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Doctor Spin

JANUARY 8, 2022

Digital PR specialists must share what they do, how they do it, and why. As for everyone in the PR industry: when great online PR courses start to pop up everywhere: Support the creators. Create a digital PR course if you’re working as a digital PR specialist.

Education 52

Education Industry Web Wikipedia 52

ZudePR

JANUARY 26, 2016

.” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people. Of course, for them to recommend you, they need to be comfortable with what you know. It’s more about ethics ( theory, with practical examples) than the wide-ranging topics covered in this blog post.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. These backlinks are important to digital PR and marketing for two primary reasons. In this year’s survey, the average blog post runs 1,236 words.

Content Marketing 78

Content Marketing Study Analysis Marketing 78