Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Of course, you do. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Many blogs already have blog subscription CTAs on a right-side navigation menu, but when was the last time you changed your CTA button? Update your CTA.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Culpwrit

APRIL 22, 2024

I recently was asked by a young reader of this blog for advice on what to wear to a relative’s funeral. The question gave me a flashback to a college course I took long ago… Continue reading Show Your Respect by Dressing Respectfully The post Show Your Respect by Dressing Respectfully appeared first on Culpwrit.

Course 101

Course Blogging 101

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Critical Mention

SEPTEMBER 18, 2018

The post A Crash Course in Social Media appeared first on Critical Mention - Media Monitoring. Freberg recently published her first solo social media textbook with SAGE titled Social media for strategic communication: Creative strategies and research-based applications. SCHEDULE A DEMO.

Course 79

Course Social Media Media Community 79

Deirdre Breakenridge

OCTOBER 14, 2019

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course.

Course 30

Course Writing Blogging Communications 30

PR 20/20

JUNE 5, 2018

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics. Did we mention many of them are free , too? Converting visitors.

Course 64

Course Marketing Analytics Google 64

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Prowly

MARCH 27, 2024

Choosing the right PR tool is challenging, you need to weigh all the pros and cons, features sets and, of course, pricing. appeared first on Prowly Blog. Today, we’ll talk about Meltwater pricing – how much Meltwater costs, where you […] The post Meltwater Pricing – How Much Does Meltwater Cost in 2024?

Software 104

Software Tools Course Trends 104

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Practical Law Construction

MAY 13, 2020

Unusually, the judge also had to consider an application to serve proceedings out of the jurisdiction , something I’m not really familiar with but, luckily, Helena White has already talked about that in her blog. The real issue here was whether the adjudicator had jurisdiction and/or breached the rules of natural justice.

Course 52

Course Construction Fashion Blogging 52

Frederik Vincx

MAY 26, 2015

This post originally appeared on the Prezly blog. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Keep an overview with a centralised command center tool like Slack. The full presentation. Interested in a live presentation about improving your PR workflow?

Course 60

Course Software SEO Tools 60

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

FEBRUARY 6, 2024

There are caveats to this of course, and a well-run company blog is a good example. If you look at companies that have made a name for themselves, in part, by blogging – HubSpot or Zappier – these companies are all in. Everyone knows HubSpot but Zappier seems to be crushing it with a PLG tie-in to their blog.

B2B 92

B2B eBook Engineering Blogging 92

Rock the Status Quo

SEPTEMBER 9, 2014

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. Or when you scan then post your honor roll student’s school photo on Instagram.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Waxing UnLyrical

NOVEMBER 18, 2016

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. I’ve officially reopened registration for The Social PR Virtuoso® Master Course.

Course 40

Course Nonprofit Banking Training 40

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. But, in the Q&A portion of the panel, a member of the audience asked a particularly interesting and timely question: Should we leave our blog authors’ names up after they leave the company? .

Blogging 74

Blogging Employee Newspapers Corporate 74

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Blogging Upstream.

Blogging 99

Blogging Fashion Writing Community 99

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. So what is the difference between PR and reputation management? What can be done to help stop minor problems from building up and negatively impacting brand reputation?

Reputation 333

Reputation Crisis Customer Service B2B 333

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016. Who buys PR firm services?

Blogging 103

Blogging Content Marketing B2B Social Media 103

HMA Public Relations

MAY 24, 2023

Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post. Prompts play a crucial role in leveraging the power of AI tools like ChatGPT.

Course 81

Course Writing Tools Blogging 81

Solo PR Pro

DECEMBER 5, 2023

Education and Certification: Continuously enhance your skills with certifications or courses relevant to your chosen niche. This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals.

YouTube 99

YouTube Course Financial Education 99

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

5W PR

NOVEMBER 28, 2023

Professional development LinkedIn Learning is a treasure trove of courses and tutorials on a wide range of subjects. These courses can help users acquire new skills and stay up to date in their field. Consider taking courses that can enhance qualifications and make the user a more attractive candidate.

LinkedIn 88

LinkedIn How To Course Ethics 88

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Of course, every. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Deirdre Breakenridge

JUNE 14, 2017

What was the course that is the most helpful for you during your career/internship? She started the PR track at the school and developed most of its PR courses. A follow-up blog post by PR 2.0 A follow-up blog post by PR 2.0 I founded my University’s PRSSA Chapter as well as a student-run PR firm. More About PRStudChat.

Education 322

Education Community Course LinkedIn 322