Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. In a brainstorm with my client, they asked me what I thought about sponsoring a post on that site. So too is sponsored content.

Pitching 114

Pitching Media Relations Survey Advertising 114

Critical Mention

JANUARY 22, 2019

Eventually, I learned to spell “writer” and I became a writer, journalist, editor, and (when the Internet happened) a content publisher. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). I wrote about that here.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Blogs, including independent and corporate blogs, can be credible. Content marketing and media relations need each other.

Survey 96

Survey Industry Leadership Study 96

Cision

JUNE 14, 2016

What is special about these tools is that they’re all quite flexible to the needs of any vertical or niche, but also that they serve two purposes: both to generate content ideas and to help you stay up-to-date in your industry. A lot was made a few years back about Google Alerts downgrading the level of their service.

Google 120

Google Newspapers Trends Print 120

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Think about the value your press release is offering customers, too. Think about the psychographics that suit your audience as well. Explore media outlets outside of newspapers, too. Here are a few tips that can help.

How To 101

How To Guidelines Writing Pitching 101

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Here’s a much better look at The PR Technology Landscape 2022.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. Indeed, I’d say that’s true about owned media and earned media too. The biannual survey queried 341 senior marketers about an array of topics including budget.

Marketing 66

Marketing Survey Study B2B 66

Critical Mention

DECEMBER 13, 2019

People are constantly clicking publish, send and post buttons at just about every time of the day. Understand Your Brand’s Audience. Online news coverage is nonstop.

Analysis 105

Analysis Comparison Reputation Radio 105

Polaris

MAY 19, 2015

As you write, spend some time thinking about and answering the question: what’s in it for them? Instead, use phrases such as: Build your business with blogging fundamentals. Stay up-to-date on the latest marketing news. Create more effective marketing programs. 2: Explain the Offer. 5: Use Design Cues.

eBook 100

eBook Newspapers Writing Print 100

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 65

SEO Tools Engineering Web 65

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. The funny thing is, half the people I talked to about that though it was crazy talk.

Brand 52

Brand Branding Media Local 52

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Hopefully, most people were there because they got that, but need to know more about the how part.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Newspapers like the Washington Post are even beginning to hire staff again. Fact-checking as an art and a science got a new lease on life.” The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Tom Pick , Digital Marketing Consultant, Webbiquity LLC. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. 5 Big Ideas on Content Marketing Consistency .

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Communications Conversations

JULY 20, 2015

I read the newspaper. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. 67 Insights from the Worlds Top Digital Marketing Experts. I read emails.

Social Media 60

Social Media Blogging How To Media 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 66

Publicity Small Business Advertising Advertising 66

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). About 23.5%

Guidelines 86

Guidelines SEO Social Media Engineering 86

Cision

SEPTEMBER 7, 2017

Your company is excited about its new product, research paper, promotion, etc., so how do you get your audience charged up about it, too? A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. Look at newspaper “stories” today? During our Twitter chat with Ron Ploof ( StoryHow ), one of the questions we asked was about free tools and resources. Storytelling with Data and the StoryHow blog. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. Look at newspaper “stories” today? During our Twitter chat with Ron Ploof ( StoryHow ), one of the questions we asked was about free tools and resources. Storytelling with Data and the StoryHow blog. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. There’s several other important points about podcast listeners. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. Schaefer and market researcher Tom Webster.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 12, 2016

Think about newspaper articles that direct readers to “continue story on page 53.” Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Part of the PR professional’s job is understanding for whom the content is intended.

Agency 40

Agency Real Estate Film Video 40

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28