Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. Here is a couple that stands out: You have a blog you’re managing that generates revenue (e.g.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 12, 2016

Everyone (including your client) responds to visual content better. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. Content campaign.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article. Branded Content is Just Going to Get Better. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block amplified social content. And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48