5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PR in High Definition

JANUARY 17, 2017

Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages. The post PR tool of the month: Facebook Live Audio saves the radio star appeared first on Firefly Communications.

Radio 48

Radio Facebook Tools Social Media 48

5W PR

APRIL 11, 2023

The luxury goods market is a global industry that is worth billions of dollars and is driven by the high demand for luxury products from affluent consumers. The market is competitive, with many companies vying for the attention of consumers. They don’t rely on mass-market channels like TV and radio ads.

Marketing 78

Marketing Radio Print Consumer 78

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. TikTok is set to launch a radio station.

Social Media 62

Social Media Trends Pinterest Radio 62

Mindful Marketing

SEPTEMBER 13, 2023

Although he enjoyed listening to cassette tapes and AM/FM/shortwave radio, the same sounds sometimes created a problem when they kept him from hearing other noises in his environment that he needed to hear. Several years ago, Polansky and I coauthored an article titled, “How Serving Blind Consumers Creates Competitive Advantage.”

Company 98

Company Consumer Radio Employee 98

5W PR

FEBRUARY 17, 2020

Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent. Traditionally, earned media is the brand getting mentioned on or in the news, such as a spot on a morning show or a segment on a radio program.

Media 103

Media Print Advertising Advertising 103

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Radio and TV stations are also hard hit.

Media Relations 127

Media Relations Media Newspapers Radio 127

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Use these common search words to influence your blog titles and copy. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. We’ve seen PR blunders amplified beyond understanding, at times; today’s PR “fail” may be tomorrow’s win.

Television 100

Television Radio Measurement Facebook 100

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Avoid Being Overbearing.

Travel 174

Travel Pitching How To Radio 174

5W PR

MARCH 8, 2019

There were lots of innovations in the laser and Radio Frequency (RF)-assisted technology space with new treatments from head to toe. With consumer awareness at an all-time high in regards to environmental impact, companies are revolutionizing their SPF products to cater to this growing demand of keeping ingredients clean, yet effective.

Conference 68

Conference Trends Radio Technology 68

PR Fuel

NOVEMBER 20, 2020

What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona. Understanding who your consumers are will help you speak directly to them. Know Your Audience.

Radio 65

Radio Print Writing Consumer 65

The Hoyt Organization

JANUARY 17, 2024

This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites. Utilizing a diverse spread of channels widens your reach and helps effectively propagate your message.

Education 52

Education Publicity Radio Newspapers 52

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

Social Media 120

Social Media Newspapers Pitching Reputation 120

The Proactive Report

MAY 2, 2015

Even a large blog like GigaOm was not able to sustain their operation. Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media.

Report 100

Report Mobile Newspapers Media 100

Mindful Marketing

MAY 22, 2021

So, why are 51% of consumers who know what native advertising is skeptical about native advertising ? This subtle sponsorship stands in stark contrast to most traditional ads on TV, radio, and billboards where sponsors want to be clearly identified. The example above from AutoOverload serves as a good case for analysis.

Advertising 114

Advertising Advertising Agriculture Ethics 114

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

DECEMBER 20, 2019

Publish newsworthy articles, press releases and blog posts. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Brand 103

Brand Branding How To Media 103

5W PR

SEPTEMBER 26, 2017

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? The post Putting Together A Public Relations Plan appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Develop Goals and an Action Plan.

Publicity 83

Publicity Local Television Radio 83

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Over 60% of consumers purchase products after watching videos. Determine which journalists and press contacts can help you reach your audience. Explore media outlets outside of newspapers, too.

How To 101

How To Guidelines Writing Pitching 101

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Prohibition

JULY 13, 2021

I worked on a nuclear power station in Internal Comms in my first role and then moved to London and worked there for 5 years initially in consumer tech PR but then I moved into OTC medicine PR which I really loved. Tell us a bit about your journey to working at Prohibition. I came sixth in the UK DJ championships back in 2006 at the Olympia.

Meeting 62

Meeting Social Media Banking Radio 62

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

Storytelling 60

Storytelling Radio Print Advertising 60

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term.

Ethics 62

Ethics Google Banking Radio 62

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. For one, you can transcribe and provides links to where the podcast lives as a company blog post.

SEO 52

SEO YouTube Instagram Reputation 52

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on. So how do I pitch on behalf of my clients?

Media 61

Media Pitching Radio Newspapers 61

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48