5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Maxim Behar

JUNE 28, 2023

Maxim : Good morning, listeners of Radio Focus. Presenter : I am happy to welcome you to the studio of Radio Focus. A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. Good morning.

Radio 52

Radio Film Sports Creativity 52

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Radio Guest List. Building radio and podcasts lists can be grueling, in part because of the difficulty of finding both the opportunities and the relevant contact information. Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

PR in High Definition

JANUARY 17, 2017

Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages. The post PR tool of the month: Facebook Live Audio saves the radio star appeared first on Firefly Communications.

Radio 48

Radio Facebook Tools Social Media 48

Cision

JUNE 12, 2017

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

Advertising 190

Advertising Advertising Radio Television 190

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

The Proactive Report

DECEMBER 26, 2022

Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. He had always been interested in music from the 1980s.

Video 162

Video Film Social Media Facebook 162

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Micromarketing Tactics to Own your Niche. Different companies have their own micromarketing approaches.

Marketing 88

Marketing Consumer Radio Groups 88

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. TikTok is set to launch a radio station.

Social Media 62

Social Media Trends Pinterest Radio 62

5W PR

APRIL 11, 2023

The luxury goods market is a global industry that is worth billions of dollars and is driven by the high demand for luxury products from affluent consumers. The market is competitive, with many companies vying for the attention of consumers. They don’t rely on mass-market channels like TV and radio ads.

Marketing 78

Marketing Radio Print Consumer 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Focus on Client Communication. Have a Plan C, just in case.

Tourism 186

Tourism Radio Travel Social Media 186

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 90

Community How To Marketing Data 90

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

NOVEMBER 19, 2020

I wrote stories for a radio show about a new kind of business people, whose goal wasn’t just to make money but also to improve society. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic. Consumers want more than merely product benefits from brands.

Communications 134

Communications Survey Enterprise Radio 134

HMA Public Relations

FEBRUARY 4, 2021

When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer.

Marketing 62

Marketing Radio Advertising Advertising 62

PRSay

OCTOBER 15, 2020

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. Yes, you read that right.) The solution?

Product Launch 164

Product Launch Radio Employee Consumer 164

Mindful Marketing

SEPTEMBER 13, 2023

Although he enjoyed listening to cassette tapes and AM/FM/shortwave radio, the same sounds sometimes created a problem when they kept him from hearing other noises in his environment that he needed to hear. Several years ago, Polansky and I coauthored an article titled, “How Serving Blind Consumers Creates Competitive Advantage.”

Company 98

Company Consumer Radio Employee 98

PRSay

DECEMBER 22, 2021

Whether you’re a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Remember your values.

Communications 137

Communications Film Radio Reputation 137

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Influencer Type. SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. Broadcast Media Despite the online disruption, traditional broadcast media like TV and radio still hold sway over public opinion.

Company 62

Company Radio Social Media Pitching 62

wiredPRworks

APRIL 21, 2021

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Audio Listeners: 69% music, 61% radio, 31% podcasta, 21% meditation/mindfulness, 12% audiobooks.

Radio 52

Radio Marketing Advertising Advertising 52

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. The working goal of traditional PR is to get brands in print, on TV, and on the radio. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles.

Radio 68

Radio Digital PR Construction Print 68

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Business Wire

APRIL 20, 2017

It was during college while taking a class on television performance, Roker joked, that he was told by a professor that he has a face for radio. The conversation turned to the current trend of fake news, but Roker wasn’t distraught, instead having faith that majority of people can identify the veracity of the news they’re consuming.

Television 161

Television Radio Fashion Meeting 161

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. Until next time!

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. TVEyes TVEyes is a broadcast media monitoring tool that enables users to search, view, analyze, and report-on international television, radio, and podcast content.

Tools 78

Tools Communications Pinterest Analytics 78

5W PR

FEBRUARY 17, 2020

Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent. Traditionally, earned media is the brand getting mentioned on or in the news, such as a spot on a morning show or a segment on a radio program.

Media 103

Media Print Advertising Advertising 103

wiredPRworks

APRIL 21, 2021

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Audio Listeners: 69% music, 61% radio, 31% podcasta, 21% meditation/mindfulness, 12% audiobooks.

Radio 40

Radio Marketing Advertising Advertising 40

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 161

Storytelling Media Nonprofit Government 161

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

PR Fuel

NOVEMBER 20, 2020

What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona. Understanding who your consumers are will help you speak directly to them. Know Your Audience.

Radio 63

Radio Print Writing Consumer 63