Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Podcasts now rival traditional media such as broadcast and radio in terms of PR power.

SEO 52

SEO YouTube Instagram Reputation 52

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

JUNE 28, 2018

Listen to radio programs and podcasts. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.

Exercises 101

Exercises Creativity Radio Resources 101

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? It is this credibility and validation that creates trust with new patients who have read your articles or seen you interviewed on a topic that affected them.

Radio 40

Radio Newspapers Advertising Advertising 40

Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Flip the dynamic. Understand the touchpoints. Make it about something larger.

Storytelling 68

Storytelling Community Video Interviews 68

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Interviews – Q & A on video. Even radio. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. I get to sit on both sides of the media kit divide. Lead media release.

Media 120

Media Television Video Print 120

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 70

Brand Branding Local Interviews 70

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. of articles and blog posts that start with this statistic. Maybe you heard a Harvard academic citing them on US radio. That goldfish statistic just won’t die.

Biotechnology 85

Biotechnology Study Survey Radio 85

5W PR

AUGUST 12, 2020

With blogs and social media fueling the rise of online influencers, who have a considerable following, influencer marketing has become an important cog in the success of modern-day healthcare marketing campaigns. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

JULY 17, 2018

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. We are always looking for good people to interview. Photo credit: Unsplash.

Government 92

Government Publicity Public Affairs Agency 92

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When SMTs started out, the first interviews started around 6 AM.

Strategy 40

Strategy Media Radio How To 40

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. She also assists the marketing department by writing for the PR Newswire blog.

Marketing 40

Marketing Media Radio Local 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. A Long-Term Strategy: Content Marketing.

Publicity 63

Publicity Small Business Advertising Advertising 63

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” It’s taken DAYS for them to adopt Meerkat and Periscope.

Twitter 75

Twitter Report Journalism Video 75

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Today 3 in 4 US consumers will not log into Facebook. I think my opinion stems from my years of being a radio broadcaster. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. 10) Amy Porterfield.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? We know consumers don’t want to be bombarded with “Buy this!” General Mills has a unique source for generating its content: Blog partners.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

AUGUST 5, 2016

It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News. On the final day of the Republican National Convention, Media Row was buzzing as reporters scrambled to complete coverage and interviews ahead of the evening’s acceptance speech.

Marketing 40

Marketing Interviews Creativity Groups 40

PR in High Definition

NOVEMBER 28, 2016

Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online. Franklin D.

Social Media 48

Social Media Media Twitter Survey 48