Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago.

Survey 90

Survey How To Reddit Pitching 90

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications.

Survey 136

Survey How To Construction Data 136

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Contently - Strategy

NOVEMBER 27, 2018

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Develop a distribution strategy.

Strategy 112

Strategy How To Content Marketing Analysis 112

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 177

Survey Marketing B2B Study 177

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

AUGUST 29, 2019

It’s time-consuming, but it’s the best way to see how they interact with their followers and how they react to negative statements. Infographic via smallbizgenius. The post How to Spot a Bad Influencer appeared first on Shonali Burke Consulting. Regular posts are the best way to keep followers engaged.

How To 74

How To Infographics Sports Small Business 74

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. It aims to improve a blog or website’s position in search results pages.

Conference 62

Conference Marketing Instagram YouTube 62

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. The survey had insight here too.

B2B 96

B2B Case Study Survey eBook 96

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. B2B prospects want published pricing.

B2B 89

B2B Report Survey Marketing 89

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. More interaction with consumers. What does it include? White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. LinkedIn news consumers are more likely to be high earners and college educated. Tom Foremski, Publisher of Silicon Valley Watcher.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Here’s how. How much will you need to pay Facebook? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. Comments are still open on this blog. I’ve found that to be about right with registration pages too.

B2B 122

B2B Mobile Content Marketing SEO 122

PR 20/20

MAY 16, 2023

How do they consume information? Blog posts and shares on LinkedIn featuring content about the benefits of joining a professional organization to expand a professional network may resonate with the former individual. Here's how. What issues, problems, or challenges are they having? What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. How to combat this phenomenon. How to use this to your advantage. Until next time!

Advertising 84

Advertising Advertising Privacy Analytics 84