OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Want more blogs like this? Read below for the entire interview with Megan: .

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5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

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ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

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5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. Early planning Begin the preparation process well in advance.

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Business Wire

MAY 27, 2020

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences.

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Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

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Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Join us for our next webinar on 15th March 2023 where we’ll be discussing how to effectively communicate your ESG strategy with our guests from Aviva. If you do it right.

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5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

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5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

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Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. How to Write Content for Local SEO The first step is to create content that’s locally relevant.

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5W PR

NOVEMBER 30, 2023

Consumer preferences, environmental concerns, and global events have all influenced this evolving landscape. Health and wellness Consumers want healthier drinks. Consumers are increasingly choosing brands committed to environmental responsibility. It’s a consumer expectation.

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The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Here are some ideas: Write useful blog posts and post the links in your social content.

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Polaris

DECEMBER 2, 2014

In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. What is a business blogging editorial calendar? An editorial calendar is a calendar filled with a schedule of upcoming blog posts. A blog editorial calendar is helpful for planning content.

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5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

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5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Tailoring storytelling helps create an emotional connection with consumers. The post How to Tailor Global PR Strategies for Cosmetics Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

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5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

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Ronn Torossian

APRIL 12, 2019

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. But how, exactly, is this achieved? The post How to Diversify Demographics Reached by Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Onclusive

FEBRUARY 7, 2023

Your success will depend on three crucial things:  How well you know your stakeholder groups  How well your comms strategy is aligned to your ESG strategy  How authentically you communicate with the media and other stakeholders  In this blog post, we’re digging into ‘how well you know your stakeholder groups’.

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Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

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OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. How do you maintain relationships with journalists when you have no news to share? Want more blogs like this?

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5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

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ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. If your corporate video is informational, try making it into a tutorial or a how-to piece so you can also aim for direct Google rankings. This LinkedIn blog post is a great place to start. 3 Say the Keyword.

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5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. It’s important to first learn how the brand’s industry tracks users’ frequency to get started. If that data is already being captured, how does the brand measure up to the industry average(s)? How to Track.

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5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Develop a blog where the brand can share articles on jewelry trends, style tips, and the history of specific gemstones. Create videos that demonstrate how to style different jewelry pieces or provide insights into the creation process.

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Industry How To Fashion Creativity 78

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

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Cision

JANUARY 9, 2018

Blog Content Creation. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

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Landis PR

NOVEMBER 15, 2021

More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Say yes to the virtual or in-person panel discussion or guest blog post. The post How to Build Thought Leadership appeared first on Landis PR.

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PR Fuel

APRIL 21, 2024

consumers preferred buying products from brands they’re more familiar with, even if they’re more. Read More The post How to Maximize Your Company’s Initial Credibility Through Press Releases appeared first on eReleases. In the competitive landscape of modern business, making a strong first impression is essential.

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OnePitch

JANUARY 4, 2023

They could serve as experts for a piece on how to do this on your own, how best to prepare mushrooms and the health benefits of using foraged items. . Our PR bestie explains why it worked: “ Pitch was specific to a trending culinary topic and more how to for consumers.”. Want more blogs like this?

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5W PR

JUNE 23, 2021

When working on their own, companies should start by asking themselves what the goal of their PR efforts is , what they should be doing to achieve that goal, and how to effectively reach their target audience. However, plenty of business owners aren’t sure how to navigate negative reviews or public criticism. Responding to Reviews.

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Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

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Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. So, how can you ensure that happens? The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

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Strategy How To SEO Engineering 257

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. What is PESTLE analysis? Social factors. Technological factors. Environmental factors.

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Ethical Voices

APRIL 22, 2024

But on the flip side, as news consumers, or consumers of information, how do we help people sort out what’s credible or uncredible, what’s true and honest, when it’s sometimes not easy to tell? I’ve had an exciting new title change. When do we label something as electronically modified AI-assisted?

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Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

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Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas.

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