Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. “reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Business Wire

FEBRUARY 21, 2017

One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide!

Writing 216

Writing Report How To Google 216

Buzzstream

MAY 19, 2022

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. But when you look at the coverage, barely anyone shared the infographic or in-post images. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

Cision

JANUARY 9, 2018

Your success, however, is dependent on the first two steps: the content you create and how you distribute it. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. How to do it? Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications.

Survey 136

Survey How To Construction Data 136

Agility PR Solutions

SEPTEMBER 14, 2021

We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy.

Retail 78

Retail Consumer Infographics Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Don’t stop with a press release.

Survey 120

Survey How To Construction Data 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect.

Conference 120

Conference How To Infographics Leadership 120

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Read: How to successfully manage a global newsroom.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

NOVEMBER 27, 2018

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. The bottom of the funnel is where brands make offers for acquisition.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? But how about gaining new followers?

Infographics 283

Infographics Consumer Video Examples 283

Waxing UnLyrical

AUGUST 29, 2019

It’s time-consuming, but it’s the best way to see how they interact with their followers and how they react to negative statements. Infographic via smallbizgenius. The post How to Spot a Bad Influencer appeared first on Shonali Burke Consulting. Regular posts are the best way to keep followers engaged.

How To 74

How To Infographics Sports Small Business 74

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. The survey had insight here too. Mid funnel.

B2B 96

B2B Case Study Survey eBook 96

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

MARCH 8, 2016

Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories.

How To 84

How To Pitching Survey Comparison 84

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

DECEMBER 12, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 79

Writing How To Infographics Pinterest 79

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. So how can you get them to pay attention and listen to you? In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What are some of the ways brands need to adapt?

Financial 168

Financial Infographics Pitching Consumer 168

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Prohibition

MAY 22, 2023

It is easy for the viewer to consume and works as a visual aid for the copy. Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. Source: 4 Studies Show the Power of Long-Form Content ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Eapen, Daniel J. Then, based on the output, you can customize your requests from there.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. More interaction with consumers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations.

Conference 62

Conference Marketing Instagram YouTube 62

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime? Write for Journalists. Call to Action.

Small Business 97

Small Business Writing Engineering Infographics 97

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. How to combat this phenomenon. How to use this to your advantage. Until next time!

Advertising 84

Advertising Advertising Privacy Analytics 84

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Tom Foremski, Publisher of Silicon Valley Watcher. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48