Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. This trust is invaluable in establishing a loyal customer base.

How To 78

How To Community Customer Service Tools 78

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about content themes.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Better customer relationships. Reputation. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Chat bots replace many parts of customer service. Apply the same strategy at the end of each month and trimester. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. The following is a list of issues.

Technology 78

Technology Interviews Reputation Crisis 78

Cision

AUGUST 2, 2016

Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. Here are five ways to promote your content that may not yet be part of your strategy: 1. When you do pitch your content, focus on how your story can benefit their community.

Internal 120

Internal International Customer Service Pitching 120

Critical Mention

MARCH 15, 2019

This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. While many of us are recipients of SMS marketing for promotions and discount codes, a great way to connect with your customers is to include your social media links in your texts. Shorten URLs. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Customer service and Chatbots (15%). Pattern identification and strategy (16%). Client services (36%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

5W PR

OCTOBER 20, 2020

BrandPie discovered that only 28% of CEOs were currently incorporating brand purpose into their strategy and decision-making. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. The post Purpose Driven Branding appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Brand 88

Brand Branding Survey Study 88

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. Customer service? Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Ecommerce has made buying easy, but the sheer amount of information – reviews, blog content, and earned media – available for almost any product makes shopping more research-driven and time-consuming. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Is Your Self-perception Killing Your Blog? Never Underestimate the Power of Consistent Customer Service. Image: mario via Flickr, CC 2.0. This is a remarkable read.

Customer Service 40

Customer Service Web Community LinkedIn 40

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Instead, most complainers fall into several distinct groups with different strategies to handle each. Community Managers. Without community rules, topics veer all over the place and a group loses value quickly as a niche resource–the very thing that makes it successful.

Social Media 100

Social Media Groups Community Guidelines 100

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. This is a good fit if you’re looking to master content technology and strategy in 2020. See the agenda for a closer look. July 6 - 18, 2020 | Seattle, WA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Chief Strategy Officers. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# I hope you’ll stop by and let me know what you think.

Social Media 58

Social Media Customer Service Media Tourism 58

Sword and the Script

JUNE 3, 2020

Signals can alert you when an up and coming competitor you’re not even monitoring for announces a partnership to expand into a smaller market – allowing you to shift strategy as the news is breaking as opposed to a week later.” As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Have free drop-off and pick-up service to a nearby amusement park or other activity. The post All Hotels Need a PR Plan appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Hotels 74

Hotels Local Travel Social Media 74

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated.

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Chief Strategy Officers. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. When Kristina Halvorson ‘s content strategy session turned to content restraint, I was all ears. ” 2.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Barokas

MARCH 22, 2018

In other words, PR strategies and programs that kickass and deliver big. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. Public Affairs – Apprenti.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40