Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Institute for Public Relations

MARCH 29, 2023

There weren’t many dominant themes during the Institute for Public Relations Bridge Conference 2023, which occurred during two temperate days in Washington, D.C., Instead, the agenda provided a wide swath of knowledge, from AI and PR crisis to the importance of communication measurement and behavioral science. in late March.

Company 59

Company Communications Conference Crisis 59

Onclusive

JANUARY 27, 2020

In this, the first blog post breaking down the study findings, we will focus on key benchmarks shared. Follow our blog for future posts on timing of press and IR releases and tactics for optimizing your news releases. . Earned media articles are what PR professionals hope their news releases and media outreach generate.

Data 273

Data Report Study Analysis 273

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. Until next time!

Media 162

Media Fashion Television Radio 162

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. .

Storytelling 284

Storytelling B2C Retail Measurement 284

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Don’t forget that engagement can also be measured. There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Traditional communication strategies have taught us to understand our target consumer demographics.

Data 120

Data Conference Measurement Pitching 120

Burrelles Fresh Ideas

MAY 28, 2024

Choosing the Right Storytelling Medium Healthcare stories can be shared through various formats, each with its strengths and considerations: Blog posts: Ideal for in-depth narratives and educational health and fitness content. Neglecting to measure the success of storytelling campaigns is also a common pitfall.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 87

Survey Measurement Employee Retail 87

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” He lists job openings in PR and communications.

Training 98

Training Trends Media Survey 98

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. Conference highlights. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Community Small Business Storytelling 40

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Shift Communications

AUGUST 15, 2022

How many trips, conferences, campaigns and launches were delayed or cancelled all together as people waited out wave after wave of COVID? Even better, envision the steps and milestones, how you’re going to measure progress and plot it all against a timeline. By Tina Charpentier, EVP, Client Experience.

Energy 78

Energy Leadership Measurement Agency 78

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Your goals should be specific, measurable, achievable, relevant and timed (SMART). You can pitch your ideas to podcasts and conferences. Do your SWOT.

Strategy 87

Strategy Brand Branding LinkedIn 87

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 189

Employee Skype Meeting Nonprofit 189

Onclusive

SEPTEMBER 17, 2018

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150

Trends Publicity Data-Driven PR Government 150

Stephen Waddington

NOVEMBER 19, 2017

21 to 22 March – World Communication Forum , Geneva. 3 to 6 June – IABC World Conference , Montreal. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 11 to 12 July – History of PR Conference , Brighton. September (date to be announced) – PRCA National Conference, London.

Publicity 68

Publicity Conference Internal International 68

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

Survey 117

Survey B2B Marketing Interviews 117

The Resolution Blog

NOVEMBER 17, 2015

We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. He shares how Hotwire has been brave in trying new measurement and evaluation. It’s working. FuturePRoof was born.

eBook 120

eBook Print Conference Measurement 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. There is a 31% drop in the use of expert blogs (21%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93