5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Organizing events to enhance brand visibility and strengthen relationships. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Waxing UnLyrical

OCTOBER 12, 2016

I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. Today Elise focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. Sharing accomplishments, such as product launches and expansion into new markets.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Prohibition

AUGUST 29, 2023

Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items. Firstly, it helps create brand awareness and generate excitement. Is it increased brand awareness, higher sales, or improved customer perception?

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months.

Instagram 120

Instagram Video Brand Branding 120

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

Social Media 60

Social Media Trends Apparel Media 60

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. While you don’t have access to their analytics, you still can observe the overall trends.

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Conflict – Does your product or announcement challenge norms or address a major issue?

Product Launch 52

Product Launch Pitching Industry Social Media 52

Cision

FEBRUARY 19, 2016

Seeking recommendation requests within your product/industry category. Monitoring industry trends and competitive insights. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Examples of social nurturing tactics include : Listening and joining industry conversations.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? Practitioners are faced with not just handling traditional crises like natural disasters and corporate scandals, but now have to face the rise of fake news, false rumors, hacks and cyber attacks, and the rise of audiences coming together to voice their outrage on a situation, issue or brand.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. How many blog posts have you read with the “tip”: Activate your employees!

Employee 60

Employee Social Media Brand Branding 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

SEPTEMBER 3, 2018

When they connect with your ideas, they begin to trust you as a reliable source and brand. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. By painting a picture, you can engage your customers at a strategic level.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78