How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

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6 ways to attract repeat traffic to your blog

PR Daily

You've been creating consistent blog posts for a while, but you aren't getting as much traffic as you'd like. According to Kapost, brands posting 15 blog posts per month average 1,200 new leads per month. Treat your blog the way TV producers treat their shows.

Instagram Video Changes: Is Longer Better For Brands?

Cision

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. What Does This Mean For Your Brand? Think tutorials, campaign kickoffs and product launches.

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide.

The Top 25 UK Interior Blogs

Norton's Notes

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. Bright Bazaar Blog. What I love about Kate’s blog is that the content type differs daily. Fresh Design Blog.

How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

It’s no longer about a single campaign, blog post, press release, or advertisement. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. However, every employee is also a representative of your brand.

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. It has a huge impact on not only the success of the launch, but also the brand itself.

4 Reasons You Should Be Using LinkedIn Daily

Critical Mention

As Jeff Ernst, principal analyst at Forrester Research says: “Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems.”. When they connect with your ideas, they begin to trust you as a reliable source and brand.

What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. They believe in your products.

What is a Media Kit? And how do you create one?

Presspage

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. SaaS,PressPage,Blog,NewsWhat is a Media or Press Kit?

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Any exciting company news -- such as product launches, awards, or expansions -- is perfect to fuel the interest of your audience on social media. Then you could post a short video (perhaps a how-to video for a new product) and links to more information.

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10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B influencer marketing is a way for you to harness that power to positively impact your brand. In addition, he generously shares his knowledge with his audience through thousands of helpful articles and blog posts on the ins and outs of marketing. Blog B2B Marketing

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A Modern Approach to PR: What’s Changed and What’s Here to Stay

ReimaginePR

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!).

6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view.

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. Campaign Launch.

Best and Worst of Sword and the Script in 2015

Sword and the Script

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

How to Pick the Best Content Promotion for Your Marketing

Beyond PR

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received.

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Social Selling: Turn Relationships Into Revenue

Cision

Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. That means your brand influencers, prospects and clients are available at your fingertips, 24/7.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Beyond PR

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch . Campaign Launch.

4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer.

3 ways infographics can power your content marketing campaigns

PR Daily

Here are a few ways an infographic can help you tell your brand’s story: Distill a complicated product or a detailed brand story. Use an infographic to outline processes or tell the evolution of your company, or employ it to generate buzz about a product launch.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

Product launches. The goal of content creation is to demonstrate the expertise and credibility of a brand to begin to nurture prospects and ultimately convert them. Blog posts. These two B2B strategies both focus on shaping brand perception.

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Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year. How to Launch a New B2B Product with Success. How can you make your new product launch the best that it can be?

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. VR users will be able to test and try on products as if they were in a physical store.

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Preparing for a product rollout with media monitoring

Media Bullseye

There’s so much going on in the months, weeks, and days leading up to a product rollout that maybe you haven’t spent the time thinking about your media monitoring. If the new product addresses concerns or complaints, reaching out to those people would be a good idea too.

How To Use Social Media At An Event

Beyond PR

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand.

12 Months of Content Marketing

Beyond PR

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around Product Launches.