How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

Finding the Story in Your Product Launch


So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

Blog positions UPS as logistics leader

PR Daily

The global transportation and logistics company had a blog, but traffic was low. The blog is drawing praise in the industry. Reading the UPS blog is often like looking a year or so into the future," Capterra stated. All this reflects a philosophy that animates the new blog.

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide.

The Top 25 UK Interior Blogs

Norton's Notes

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. Bright Bazaar Blog. What I love about Kate’s blog is that the content type differs daily. Fresh Design Blog.

How Your News Release Can Help the Media Do Their Job


Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Any exciting company news -- such as product launches, awards, or expansions -- is perfect to fuel the interest of your audience on social media. Then you could post a short video (perhaps a how-to video for a new product) and links to more information.

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10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B influencer marketing is a way for you to harness that power to positively impact your brand. In addition, he generously shares his knowledge with his audience through thousands of helpful articles and blog posts on the ins and outs of marketing. Blog B2B Marketing

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What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. They believe in your products.

How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

It’s no longer about a single campaign, blog post, press release, or advertisement. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. However, every employee is also a representative of your brand.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel. Ah, YouTube.

Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements


Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. Campaign Launch.

Best and Worst of Sword and the Script in 2015

Sword and the Script

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Social Selling: Turn Relationships Into Revenue


Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. That means your brand influencers, prospects and clients are available at your fingertips, 24/7.

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing


Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

Why Earned Media Matters to Content Marketing

Beyond PR

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It comes down to simple math: The more times your brand is mentioned, the more visible you become.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

First, it helps your brand to target a wider, more diverse audience and distribute more content. Help those in all levels of your company to grow and nurture their own personal brand. Use digital storytelling to engage your audience into your brand.

3 ways infographics can power your content marketing campaigns

PR Daily

Here are a few ways an infographic can help you tell your brand’s story: Distill a complicated product or a detailed brand story. Use an infographic to outline processes or tell the evolution of your company, or employ it to generate buzz about a product launch.

Newsjacking Tragedy

Rock the Status Quo

Edelman Crosses The Line On Wednesday, one of the largest PR firms in the world ran a blog post by Lisa Kovitz called “ Carpe Diem: Seize The Day ” explaining how to get publicity from William’s suicide. “ As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation. The Robin Williams suicide hit me hard. Very hard.

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Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Here’s just a few examples of how you can get more visual: Blog images. Product demos. Product demos. If it’s a product launch, do you have how-to videos that explain your product in an engaging way? Branding.

Preparing for a product rollout with media monitoring

Media Bullseye

There’s so much going on in the months, weeks, and days leading up to a product rollout that maybe you haven’t spent the time thinking about your media monitoring. If the new product addresses concerns or complaints, reaching out to those people would be a good idea too.

46 PR measurement and media monitoring posts to get your new year off to a great start

Media Bullseye

As Fake News Creators Begin Targeting Brands, Media Monitoring Rises in Importance on Blog. How To: Measure Success For a Product Launch by Elise Perkins for Waxing Unlyrical.

How to Pick the Best Content Promotion for Your Marketing

Beyond PR

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Instagram opens advertising to all

PR Daily

Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

Let's Get Digital: TrendKite Integrates with Adobe Analytics


Large companies like Lenovo, Scottrade, and Hyatt Hotels have powerful PR teams and a strong brand voice, so you can be certain with all the press their PR function generates, they drive a lot of readers back to their company’s website to learn more. For example, imagine you were skimming the blog Boarding Area, and read an article about Hyatt’s new hotel in Taipei, touted to be the newest and most luxurious hotel in Taiwan.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

You could encourage employees to share anything from blog posts to event information and job vacancies. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts).

The right way to tell clients they’re wrong

PR Daily

Once, however, after I offered unvarnished—and fairly negative—feedback to a prospective PR client about his organization’s branding, an associate cautioned me for being too frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.

When should you start a PR campaign?

PR Daily

If something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share, you're too late.

Local 55

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

reported that they were more likely to purchase from a brand that they follow on social media. The following are 7 key ways that you can use your social media account to bolster your brand and engage with your audience. You can use influencers to: Promote a product or service. Heighten brand awareness. Protect a brand’s reputation. Create trust in a brand. This can tell you a lot about the impact they will bring to your brand. Product launches.

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How To Use Social Media At An Event

Beyond PR

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand.

12 Months of Content Marketing

Beyond PR

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around Product Launches.

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5 ways to land media coverage with no news

PR Daily

For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. PR blog , communication trends e-newsletter. This article was originally published on PR Daily in October 2014.

4 reasons PR pros should consider pay-per-click

PR Daily

In an increasingly complex digital climate, PR pros are often responsible for social media, influencer marketing and personal branding. Plan to run multiple ads before a big campaign or product launch. more than brand messages.

PR pros share the worst PR advice they've ever heard

PR Daily

Now, though, a brand's missteps are easily collected through a Google search. Your latest revision to your product or rebranding of a model does not merit a news release: When developing a product launch plan, the sales team always said, 'Just write a press release.' There are so many other things you can do to amplify your product launch. Everyone loves to give advice.