5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. As the saying goes, “a picture is worth a thousand words.”.

Trends 147

Trends Instagram Creativity Small Business 147

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

MaccaPR

JANUARY 24, 2024

To view it please enter your password below: Password: The post Protected: 5 Experiential Trends Every Brand Marketer Must Know For 2024 appeared first on Maccabee Blog. This content is password protected.

Trends 62

Trends Brand Branding Marketing 62

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

Tools 104

Tools Brand Branding Reputation 104

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

5W PR

JANUARY 29, 2024

This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands. Let’s delve into the top trends that stole the spotlight at Cosmoprof 2024. Ingredient-Centric Brands: One standout trend at Cosmoprof 2024 was the rise of ingredient-centric brands.

Trends 78

Trends Trade Shows Travel Mobile 78

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104

Agency How To Publicity Brand 104

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104

Agency How To Publicity Brand 104

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 92

Travel Trends Tourism Transportation 92

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

5W PR

NOVEMBER 1, 2023

4 Trends We Saw at BeautyCon LA Beautycon LA is not merely a convention. With its extensive array of immersive experiences, panel discussions, beauty brand exhibitions, influencer meet-ups, and educational sessions, Beautycon LA has become a pivotal event on the beauty industry’s calendar.

Trends 78

Trends Healthcare Training Education 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

5W PR

FEBRUARY 29, 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention.

Trends 78

Trends Technology Consumer Resources 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Sustainability and ESG Are Still Around – But in Different Ways As we covered in a separate blog earlier this year, the narrative around environmental, social and governance issues and sustainable business practices is different from last year.

Trends 117

Trends Communications Conference Leadership 117

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy. Define Your Brand Identify what you want to be known for.

Brand 86

Brand Branding Reputation Ethics 86

5W PR

NOVEMBER 14, 2023

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Gen Z Slang is actually pretty spot on, check out some of their word creations! Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More What are some of the cultural things they love?

Trends 78

Trends Fashion Film Viral 78

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

MARCH 7, 2024

Instead, the focus is shifting towards building brand equity and fostering customer loyalty through exceptional experiences. 5W is excited to continue exploring the transformative journey of the gaming industry and trends shaping the landscape. Reach out to brainstorm your next campaign.

Trends 78

Trends Technology Customer Service Analytics 78

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

MARCH 27, 2024

As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. In our first blog in the series, we dive into Facebook and Instagram. With its large reach and a whole lot of influence, brands should not discount Facebook. By Lisa Zanchi, Director, Digital Marketing. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Brand Branding 78

Ronn Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

How To 252

How To Brand Branding Energy 252

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Brand Branding Ethics 78

5W PR

FEBRUARY 29, 2024

Keith Rabois – a Khosla Ventures boomerang (Rabois left Founders Fund, Thiel’s shop, earlier this year) and Miami resident for the past few years, noted business recruitment remains high, promising for brands looking to grow.

Trends 78

Trends Internal International Education 78

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 84

Social Media Trends Viral Media 84

5W PR

NOVEMBER 8, 2023

4 Trends We Saw At New York Toy Fair The New York Toy Fair 2023 returned after a three-year hiatus, creating a palpable buzz in the Big Apple. Recognizable brands like Lexibook, Tonies, and VTech displayed their licensed lines, emphasizing both fun and learning. Arizona GameGo introduced Monkey Says Baa?,

Trends 78

Trends Education Google Industry 78

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. User-generated content is created by individuals who are not professionally associated with the brand. What is UGC?

Brand 78

Brand Branding Community Consumer 78