Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Measure everything, too.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. emphasis mine ]. Did you know?

Government 138

Government Survey Ethics Media 138

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. In the features area, post a report or a white paper based on your LinkedIn community’s experience. Her top-ranked blog, wiredPRworks.com, launched in 2006. Why would anyone want 10 ways? How could I delete this entry??

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. For example a New York Times article will probably generate more interest than a blog post, all things being equal. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

AUGUST 19, 2015

With a blog post, you can get away with some fluff words here and there. Check out our “Video Streaming Best Practices for PR” white paper! For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Use them to measure audience interest and participation. Don’t do it!

Video 120

Video Education Mobile B2B 120

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. Q: How do you manage your own personal brand?

Interviews 65

Interviews B2B Measurement Blogging 65

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. I know this because I was once there too. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. My main hypothesis: Today’s branded content is broken (for the most part). And failing. I blame Oreo.

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

FEBRUARY 18, 2017

What did brands get for their money this year? It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. In terms of cost, keep in mind that $5 million is just for air time; brands have to also invest to produce a high-quality commercial.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

AUGUST 2, 2016

Your brand will lose your audience’s trust, and trust in your brand is everything. Your headline should be concise, and a headline promoting a blog post, white paper or other marketing content may benefit from including descriptive keywords in lieu of the source company’s name. Not necessarily.

How To 40

How To Brand Branding Guidelines 40

Sword and the Script

JUNE 13, 2017

Conversations build awareness, likability, and trust and people want to do business with brands they know, like and trust. How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Content marketing values: utility over hype. relationships over transactions. Stage 3: Bargaining.

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Representation of Brand Message. “On And you can’t get buy-in unless you can quantify your previous programs’ success. is the earned media driving?

Report 40

Report Media Television Radio 40

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. It’s where the money is, too. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. The white paper has its own specific audience and purpose that separates it from other PR content. A blog-eat-blog world . Less is more. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

APRIL 20, 2015

I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Readers exit your blog in a matter of seconds. ” – Mark Twain. Edit your media.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up? PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. I t’s the universal marketing performance struggle.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Throughout your content experiment, measure the outcomes.

Marketing 40

Marketing Content Marketing Television Storytelling 40