Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. The model can be used to create meeting agendas, summaries, and other internal documents, which can help keep teams on track and streamline communication across different departments.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This article is all about best practices for pitching—based on our customers’ collective experience and wisdom.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Owned Media & Content Strategy. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Releases work with branded content. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers. They even wear matching outfits in many posts.

Brand 55

Brand Branding Instagram Community 55

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

MARCH 27, 2024

With MyFamily’s systems, pet owners can quickly and easily create custom tags with essential information, while Tailr’s QR code pet tags provide instant access to health documents and pet information. These advancements not only enhance pet safety but also provide peace of mind for pet owners.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

With MyFamily’s systems, pet owners can quickly and easily create custom tags with essential information, while Tailr’s QR code pet tags provide instant access to health documents and pet information. These advancements not only enhance pet safety but also provide peace of mind for pet owners.

Trends 78

Trends Apparel Fashion Industry 78

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Note that this drop in blog usage could be explained by the study’s + 5% margin of error.).

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. Investing in this formula: Document + Create + Advocate. I have always said you have to be your best advocate, and in building a brand – you have to just that.

Conference 82

Conference Agency Resources Social Media 82

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. This is a living document, so don’t forget to update prodigiously. All relationships take effort, and that includes the one between client and communications agency.

Agency 64

Agency Technology Meeting Software 64

Mora Communications

NOVEMBER 2, 2017

There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. Your overall business goals will dictate your PR approach.

Brand 66

Brand Branding Product Launch Google 66

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Start an executive blog. If your insightful, eloquent founder isn’t blogging on a regular basis, there may be a great PR new year’s resolution worth taking. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice.

Video 160

Video Banking Data Software 160

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You’ll be able to upskill people.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. Some influencers, however, don’t solely focus on product-based content, some simply share their experiences, and day-to-day lives, brands need to find a way to tap into this experience.

Travel 62

Travel Instagram Hotels Tourism 62

5W PR

MAY 10, 2021

Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Without data , it is harder to prove that your campaign influenced public decisions to favor your brand or your company. Inappropriate messaging can damage a brand, individual, or a company’s image in an instance.

Data 88

Data Publicity Analysis Measurement 88

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

The Proactive Report

JULY 28, 2014

Thus, the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents.”. Link out to authority sites and blogs.

Google 174

Google SEO Reputation Writing 174

Presspage

FEBRUARY 28, 2024

That same PWC survey found that only 23% of people felt that their company’s various crisis management functions are well integrated, while less than half of business communicators admit to having a documented crisis comms plan drafted, according to JOTW. That’s definitely going to raise some question marks from your stakeholders.

Crisis 113

Crisis Reputation Software Crisis Communications 113

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers. Social content is simple. Nail the right database for media research. This is the most important one for PR agencies.

Pitching 136

Pitching Tools Agency Resources 136