The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media comes with a stamp of approval that brands cannot generate on their own. Earned media is considered some of the most valuable content an organization can generate. media relations

10 Tips How to Communicate in the CEE Region | Business Wire Blog

Business Wire

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

His wise words are particularly relevant in today’s climate as brands discover their own power. Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.”

For Chinese Enterprises and Startup Entrepreneurs, How to Pitch International Business Press | Business Wire Blog

Business Wire

At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image.

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

But increasing brand visibility in unfamiliar markets is not always easy. There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world.

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. Reputation has always mattered.

How to Pitch.to journalists in the DACH market | Business Wire Blog

Business Wire

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Recommendation: If you have more than one brand, set specific objectives for each brand. Blogs

Brand 300

Brands, Black History Month Isn’t a Marketing Trend. How to Approach it With the Intention it Deserves. | Business Wire Blog

Business Wire

February is Black History Month, and with America’s racial injustice reckoning at the top of public consciousness, many brands are eager to show solidarity with the Black community. We urge brands to proceed with caution.

Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Blogs

Brand 284

I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?!

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

Blog filled with unique insights about COVID-19 elicits coverage from major media outlets

PR Daily

Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards. Creating a new blog is a tall task—especially when the launch date gets fast-tracked.

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

7 actionable tips to transform your blog into an online brand

Agility PR Solutions

By now, most businesses understand the importance of having a blog, sharing original content, and increasing return on investment. But do you know blogging is about much more than just uploading content?

How to Make Your Brand More 'Data-ble'

Cision

Data-driven PR, social listening and your brand. US Blog

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective. So.What’s Holding Your B2B Blog Back? It's A New Blog.

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Social Media and PR: 5 Brands That Got It Right

Cision

US BlogSee how five companies successfully and creatively use social media in their PR strategies.

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Blogging Branding Storytelling Visual Storytelling Blog design businessweek Marsha Collier SEO storytelling thought leadership

Rethinking the Customer Press Release: How to Make It a Win-Win | Business Wire Blog

Business Wire

And one of the best tactics for B2B brands to achieve this is the customer press release. Public relations is the art of securing trust at scale. public relations

The corporate blog makes a major comeback in 2020

Communications Conversations

And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

What is the purpose of a blog?

Axia PR

Blogs build brand loyalty and community engagement with your company. Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. online public relations blog

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

8 ways blogging can build your startup's brand

PR Daily

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand. I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: 1. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.

My Emotional Support Blog

Barokas

Sometimes, even when their heart is in the right place, brands must be ready to put the kibosh on the select few who want to exploit goodwill for their own benefit. The post My Emotional Support Blog appeared first on Barokas Public Relations. No BS BlogLast week, a woman tried to board a United flight with a peacock. Not just any peacock, an emotional support peacock. United, in an effort to become my new favorite airline, refused the boarding of the bird.

Brand Story to Watch: Bluebird Meadows

ReimaginePR

But back to their brand storytelling. While you’re here, do yourself a favour and check out Donna’s blog for some of her mouth-watering recipes. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do.

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Webinar Rewind: Effective Brand Monitoring & Management Techniques

Cision

PR pros from top brands on the how's and why's of brand monitoring and reputation management. US Blog

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog?

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Not surprisingly product and brand reviews aren’t in the top 10, although they are popular with 15% of bloggers.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand. Check out our list of do’s and don’ts for your brand story. Think of your brand as a person.

Brand 190

We analyzed the top 100 brand stories from 2021. Here is what we learned.

NewsWhip

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 The top publishers writing about brands.

Brand 85

Brand Story We Love: David Peck

ReimaginePR

Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

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Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. They’re valid for anyone trying to build a brand online.

How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. 6 Ways to Use Video for Personal Branding.

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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

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