Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Imagery and accompanying alternative text can help improve your SEO.

Engineering 86

Engineering SEO How To Resources 86

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Add to that all the content created across other platforms, and you’ve got a world saturated with content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Trends 100

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people.

SEO 75

SEO Engineering Blogging Content Marketing 75

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. It will produce blog posts, short articles, and undergraduate level essays in response to a series of questions or prompts but make sure that you fact check the output. GPT-3 is trained on 45 terabytes of text data from a variety of datasets.

Publicity 98

Publicity Wikipedia Marketing Training 98

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). See more articles on our Insights Blog. The first morning was the hardest and scariest, with sheer drops to the side of us.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

5W PR

APRIL 28, 2022

The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage. By providing the audience with consistent and credible content, a business builds its brand and legitimacy.

Marketing 88

Marketing Government Guidelines Education 88

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your SEO. Google Now.

Tools 120

Tools How To SEO Writing 120

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

DECEMBER 16, 2015

Snippets aren’t created by accident – they are pulled from the original piece of content, so that’s where you control what is used for it. With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. Reserve your copy of my book, which teaches more on this topic!

Social Media 100

Social Media How To SEO Media 100

Marketwired

JANUARY 26, 2016

One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR.

Brand 100

Brand Branding Customer Service Reputation 100

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Audit: review marketing and business activities, objectives and goals.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Contently - Strategy

APRIL 28, 2022

Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I’d even started a running blog to practice. Truthfully.

Digg 104

Digg SEO System Reddit 104

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog? Always call.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

PR 20/20

DECEMBER 11, 2018

He came with some great news: If you’re a HubSpot user, there are four simple ways you can start using AI immediately to make a splash in your marketing strategy. There are still plenty of ways to get started with AI in marketing. Check out this blog post for tips. HubSpot and AI: A Match Made in Marketing Heaven.

Enterprise 48

Enterprise Marketing SEO Analytics 48

ZudePR

JULY 20, 2016

8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. 9: Read Books. As well as blogs. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 85

B2B Content Marketing Trends Marketing 85

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR in High Definition

DECEMBER 13, 2017

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Uber came under fire after an employee blog went viral, detailing a culture of sexism. Over 90% of all restaurants will use some form of 3D food printer in their meal preparations.

Trends 59

Trends How To Retail Google 59

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? LinkedIn offer a free demo of Sales Navigator or book onto a Social Selling course via the IDM. LUNGE forward.

Energy 48

Energy Course Creativity Web 48

Waxing UnLyrical

JANUARY 27, 2016

Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. Carrie also blogs at Rock The Status Quo and leads one of the largest Twitter chats in our industry, #PRprochat. Taking Ownership of Online Trust Signals.

Customer Service 40

Customer Service Reputation Energy SEO 40

ZudePR

JANUARY 26, 2016

What’s the best book about your job? So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design).

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. Assumption 1: Create content. If you want to contact us, just click or tap the “Book It” button.

Community 40

Community Travel Pinterest Mobile 40

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews SEO Banking Radio 28

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Research your article thoroughly to find reputable sources of information.

Social Media 79

Social Media Strategy Media Reputation 79