Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. We need at least one media hit a week.” If you know how things work, the thinking goes, what do you need them for? Here’s a peek behind the curtain.

Print 100

Print Media Pitching Writing 100

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. Marketers need to deepen their knowledge of PR attribution so their organizations can benefit from the money they’re investing in PR.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 104

Blogging Survey B2B Analysis 104

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. When is the best time to do PR? It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I I see a few things. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s too soon to do a complete wrap on the challenge, but here are a few observations.

Blogging 156

Blogging B2C Social Media Storytelling 156

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. What gives? I see 3 big reasons: 1 – Resources. Here’s why.

Brand 113

Brand Branding LinkedIn Twitter 113

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. I have a set of target media outlets, probably a combination of tier one national outlets and industry trade publications, and there were a few key journalists at each publication who I maintained relationships with.

Media 268

Media Data Google Report 268

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. What stage is the company?

How To 100

How To Report Pitching LinkedIn 100

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Luckily, we’re experts on how to showcase the effect of communications in reports. What did the competitor do? Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Buzzstream

FEBRUARY 9, 2024

What is White Hat Link Building? Black hat link acquisition methods are some of the ones mentioned in the previous section, like buying links through link farms or using hidden links, all to boost a site’s ranking. don’t rely too heavily on any tactic, spread out your strategies. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” Grant didn’t wonder whether what his company was considering was unethical; he knew it was wrong. His question to me was more about what he might do or say.

Ethics 94

Ethics Marketing Sports Education 94

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Matt was right.

SEO 124

SEO Google Hotels Strategy 124

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Why this “standard” approach to SEO no longer works.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. I may add or remove resources over time.

Resources 117

Resources Publicity Reddit Interviews 117

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. So, what’s to be done? Why You Absolutely Need a Ghostwriter.

Writing 217

Writing Content Marketing Blogging Meeting 217

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana, can you give us a summary of what inbound means? The role of the business is to pull you into a brand with remarkable content. It’s two-fold.

Measurement 120

Measurement Case Study Pitching Agency 120

ReimaginePR

OCTOBER 3, 2016

In addition to the reasons I’ll expand on below, an ebook offers you the incredible opportunity to add your voice to a conversation that’s currently happening in your industry. And perceptually, it has more weight than a regular blog post. 5 Reasons Why You Should Create an eBook. I like those reasons, don’t you?

eBook 219

eBook How To Writing Community 219

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? Definitely different from what you would expect from a quality airport. Use all available data and insights to discover what matters to your audience.

Crisis 78

Crisis Travel Software Data 78

Buzzstream

FEBRUARY 2, 2024

Does the data need to be more compelling? Did I reach out to the wrong person? After you’ve found their email address , focus on your email messaging. After you’ve found their email address , focus on your email messaging. I’ve been sending emails for years and getting pretty good links.

Pitching 62

Pitching Mobile Examples Study 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. When I began, I had no idea what to expect. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. You don’t need 1,000 emails to get ten mediocre results. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. The one thing you should always be able to count on is your outreach email.

Pitching 87

Pitching Infographics Survey Resources 87

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Managing your own blog takes time.

Blogging 99

Blogging Leadership LinkedIn Google 99

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. Built for 1. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Quality may differ depending on the site’s goal, but backlinks should always drive value. What Makes a Link “Quality”? What Makes a Link “Quality”?

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. If they are, then there’s a pretty good chance you still need to be there too.

Social Media 149

Social Media Marketing Media Facebook 149