Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Presentation: The 2020 JOTW Communications Survey. Blog: Code of PR Ethics? Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Technology solutions can play a vital role in supporting this strategy. Their challenges reach way beyond the mere act of translating content into different languages.

Strategy 60

Strategy Communications Local Technology 60

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

Video 118

Video Social Media Media YouTube 118

Contently - Strategy

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 142

Trends LinkedIn Video B2B 142

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in. Her top-ranked blog, wiredPRworks.com, launched in 2006. Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Hoffman Agency

SEPTEMBER 3, 2020

The most memorable part was presenting a PR proposal to a potential new client with the team. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client.

Storytelling 69

Storytelling Internal International Instagram 69

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Deirdre Breakenridge

JULY 10, 2019

Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? When there’s good communication there’s more understanding and empathy; kindness and caring are also present. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. Think about it.

Ethics 177

Ethics Social Media Leadership Interviews 177

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors.

Privacy 156

Privacy Advertising Advertising Data 156

OnePitch

OCTOBER 20, 2022

My Earned Media Strategy Group colleagues and I are also involved in business growth, sharing media expertise & playing a part in presentations for prospective new clients. The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story.

Media 94

Media Sports Agriculture Pitching 94

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

MARCH 6, 2019

Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish.

Banking 199

Banking Marketing Measurement Leadership 199

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As

Strategy 52

Strategy Case Study Marketing Energy 52

The Hoffman Agency

JULY 16, 2020

An opportunity presented itself. The first being, I love storytelling. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. I am also thrilled to be meeting new people while learning about technology PR with mentors. By Amelia Bennett, Intern.

Storytelling 50

Storytelling Exercises Internal International 50

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

The Hoffman Agency

AUGUST 5, 2022

I wrestled tough days to give my best shots as a news presenter: “Breaking News” LIVE for 10 years was such a thrill! The information and experiences shared by other interns and employees via Hoffman’s blog helped me to decide that this was the right place. appeared first on "What's HAppening" Blog.

Internal 36

Internal International SEO Storytelling 36

The Hoffman Agency

MARCH 18, 2022

At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

Solo PR Pro

DECEMBER 27, 2022

They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. They are incredibly happy to have received this award recognizing the storytelling, science, and technology skills we bring to our clients and the industry. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

AUGUST 10, 2021

During my studies I have written various pieces relating to artificial intelligence, 5G and other forms of technology as these are my areas of interest. Fast forward to the present, and I have been an intern for over a month now and could not be happier with the experience so far.

Journalism 36

Journalism Internal International Agency 36

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. PR is a constantly evolving and industry, involving changes in technology, PR tactics and approaches, and trends. Adaptability. Relationship building.

Pitching 68

Pitching Storytelling Analytics Writing 68

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As

Strategy 40

Strategy Case Study Marketing Energy 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Plus, we like that all materials presented at this one are “tested, proven tactics” to take home with you. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Wadds Inc.

JANUARY 16, 2023

Please consider the eight habits of a masterful public relations professional I present in the book. Call me an eternal optimist, but I am a realist, too. I firmly believe we are very much a force for good. That was why I included a brief section about Lincoln in my book. You lead a strong defence for the press release.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. Content marketing is a crucial piece of content strategies.

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

The Hoffman Agency

JULY 8, 2022

What most excited me about this internship is what drew me to the PR industry — the ability to combine storytelling, business ventures and current news to connect with a broader audience. I am enjoying saying “yes” to all opportunities that present themselves and learning from those around me.

Internal 36

Internal International Storytelling System 36

The Resolution Blog

SEPTEMBER 8, 2015

PR people should be flocking to engage, capture and harvest the opportunities presented by SEO-led PR. It’s another urban myth about the so-called ‘Digital Natives’ with research showing that many young people actually use technology in a sporadic, passive or unspectacular way. About Andy Green.

SEO 120

SEO Google Engineering Data 120

PR 20/20

AUGUST 20, 2019

We are communicators and storytellers, strategists and promoters. Unfortunately, this new job requirement also adds hours to our weeks and/or months, pulling reports, trying to process data, and creating presentations that in many cases will be outdated by the time they are delivered. In most cases, marketers are creative sorts.

Report 40

Report Marketing Analytics Data 40

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56